Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. With the Vidyard app for HootSuite, social marketers can easily access their entire video library and add video to any social post directly from their HootSuite stream. “The new Vidyard app for HootSuite makes it possible for our seven million users, including many of the world’s top brands, to easily manage and distribute their video content to social channels,” said Mark Holder, Director, Partner Integrations at HootSuite. It’s by far the easiest way for social marketers to share video content directly through their preferred channels. Measuring video performance in real time is just as effortless, with access to views, click through rates, attention spans and geography. You can also build customizable calls to action right inside videos to generate leads, run contests and link to more relevant content. And because Vidyard also integrates with key marketing automation systems, you can pump information on who’s watching your video and for how long straight into your marketing automation contact records for segmentation, scoring and nurturing.