Author: Ashley Zeckman / Source: Online Marketing Blog - TopRank® It wasn’t too long ago that many brands were hesitant to truly incorpor
It wasn’t too long ago that many brands were hesitant to truly incorporate content into their marketing mix. Instead, they focused solely on website copy, SEO, PR and Digital Advertising.
Today however, if someone told you that they aren’t “doing” content, they’d likely receive a befuddled look in response. Content (and especially great content) have become the cornerstone of most digital marketing programs.
But even though brands have jumped on the content bandwagon, that doesn’t always mean that they’re successfully incorporating content into their marketing. The cause? What it really boils down to is a lack of planning.
In order to tackle some of today’s top challenges and opportunities head on, our client DivvyHQ recently conducted a survey of marketers to uncover what’s working, and what’s not.
Below you’ll find insights into some of the key findings of the report as well as some tips to help you become a content planning success story.
Developing a Content Strategy Still a Top Challenge
According to the report, 64% of marketers surveyed cited “developing a comprehensive content strategy” as a top challenge followed by 46% which struggled with “ensuring content ideas align with the strategy”.
While we all know that a content strategy is essential for true content success, it’s still an exercise that is daunting to many marketers today.
The only way to overcome your content strategy phobia is to face it head-on. There are many ways to go about developing a content strategy but the key is to start small. If you’re faced with a bohemith task, chances are you won’t follow through.
To get started identify the following:
- Target Audience
- Top Marketing Goals & Objectives
- Current Top Performing Content
Once you’ve identified the items above, develop a content plan for the next couple of months or even the…