Business social media platforms, of course! I can’t image not using it to interact with them. But I never use my business social media accounts as a personal forum.” – local insurance agent and branch owner Here are five important tips to to help you avoid information overexposure or compromise when utilizing your business’ social media pages. Whatever you post can live forever If you’ve been using social media, you are already familiar with the fact that nothing is truly deleted online. Never post anything to your business social media pages in haste and, if possible, always have someone else review content before posting it. Don’t allow your devices to share your location. Your proprietary information Confidential business details could be revealed in photos, posts, comments or even private messaging platforms such as Facebook Messenger. Linking your personal and business social media accounts could encourage visitors of your business sites to investigate your personal sites — discovering more personal information about you than you’re comfortable sharing. Empowering employees to follow online security practices can save your business You know that protecting your company in every way possible is very important. This includes ensuring that all employees who have access to your business social media content take their role seriously.
What’s one of the most prevailing methods to promote a company these days? Business social media platforms, of course!
Whether or not you’re on board the business social media train, you cannot deny its extensive, and sometimes overpowering, presence. Since nearly 90 percent of U.S. businesses and 65 percent of U.S. adults use social media, there is a good chance that you have interacted with it at least once on some level.
Social media exists for the purposes of sharing news, thoughts, photos and other content. There is no question that the business social media environment offers notable marketing benefits to promote your company to customers and partners. But, it can also lead to the oversharing of information — even if the social communications are motivated by the best of intentions.
“Social media has greatly improved my ability to communicate
with my members. I can’t image not using it to interact with them.
But I never use my business social media accounts as a personal
forum.”
– local insurance agent and branch owner
Here are five important tips to to help you avoid information overexposure or compromise when utilizing your business’ social media pages.
- Whatever you post can live forever
If
you’ve been using social media, you are already familiar with the
fact that nothing is truly deleted online. However, social media
newcomers may not initially consider this when using these pages
for your business. Thanks to screen shots and notifications that
immediately alert followers of new posts, deleting something on
your end may prove to be futile. Never post anything to your
business social media pages in haste and, if possible, always have
someone else review content before posting it. - Phishing isn’t isolated to email
Hackers, pretending to be…
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