Find Out Who’s Watching Your Videos So You Can Give Them More of What They Want

Find Out Who’s Watching Your Videos So You Can Give Them More of What They Want

Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you may know, in conjunction with your YouTube channel, YouTube and Google offer a free, online tool set called YouTube Analytics. These tools can help you track, in real time, information about who’s watching your YouTube videos. In addition to the tools the service offers, the company’s blog (https://socialblade.com/blog) is continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services. Based on YouTube’s current revenue sharing formulas for YouTube Partners, Social Blade offers a free online tool to help channel operators calculate potential earnings by displaying ads within their videos and on their channel’s page. Another free service offered by Social Blade is a free subscriber counter, which updates in real time and displays your current number of YouTube channel subscribers. Other online-based alternatives to YouTube Analytics, some of which include tools for promoting a YouTube channel or YouTube videos, in addition to monitoring channel traffic, include: ChannelMeter -- This service offers tools for simultaneously tracking all of a company’s social media efforts, including a YouTube channel. This is considered a paid product placement or a sponsored video, and it's a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. According to Google, "Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor's brand, message or product is integrated directly into the content. Another way to become skilled at generating revenue from your YouTube channel is to interact with content creators who are already successful.

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Find Out Who's Watching Your Videos So You Can Give Them More of What They Want

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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

As you may know, in conjunction with your YouTube channel, YouTube and Google offer a free, online tool set called YouTube Analytics. These tools can help you track, in real time, information about who’s watching your YouTube videos. In some cases, more powerful traffic and viewership tracking tools are offered by third parties for a fee or are provided when you take advantage of online paid advertising to promote your videos.

The data provided by YouTube Analytics can help you plan and execute successful video-marketing strategies. Google is constantly upgrading these free tools and adding new functionality. For example, in addition to quickly determining who is watching your videos, where they’re from, and how they’re engaging with your videos, you can now track their quality of engagement, and see if people are clicking out of your videos before they’re over, and if so, exactly when. Knowing this, you can go back and fine-tune your content to prevent people from exiting early.

Social Blade is an online-based service that compiles data from YouTube, Twitter, Twitch, and Instagram, and uses the data it collects to help content creators track their progress and growth when it comes to current traffic, projected viewership, and estimated earnings, for example. In addition to the tools the service offers, the company’s blog (https://socialblade.com/blog) is continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services.

Based on YouTube’s current revenue sharing formulas for YouTube Partners, Social Blade offers a free online tool to help channel operators calculate potential earnings by displaying ads within their videos and on their channel’s page. This tool can be found here. https://socialblade.com/youtube/youtube-money-calculator.

Another free service offered by Social Blade is a free subscriber counter, which updates in real time and displays your current number of YouTube channel subscribers. You can customize this tool at https://socialblade.com/youtube/realtime. Plus, the company offers a personalized consulting service, designed to help content creators maximize the impact of its YouTube channel and content. To learn more about this fee-based service, visit this site.

If you don’t want to invest further time tracking your efforts and figuring out what worked and what didn’t, there are companies you can hire to assist with these tasks. For example, a service called Adobe Advertising Cloud (https://blogs.adobe. com/digitalmarketing/advertising/introducing-adobe-advertising-cloud), which was formerly called TubeMogul, is operated by Adobe, and offers fee-based tools that go beyond what YouTube Analytics offers and can help you measure things like brand awareness, message recall, favorability, and purchase intent when it comes to implementing an online advertising campaign simultaneously across several platforms.

Other online-based alternatives to YouTube Analytics, some of which include tools for promoting a YouTube channel or YouTube videos, in addition to monitoring channel traffic, include:

  • ChannelMeter — This service offers tools for simultaneously tracking all of a company’s social media efforts, including a YouTube channel.
  • StatFire — This service publishes lists of the most popular YouTube channels, based on specific categories and time frames. For example, you can view a comprehensive list of the most popular YouTube channels of all time, in the past 30 days or the past…

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