When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion. Updating an old article is a very effective blogging technique. However, instead of writing out a whole new thing, just update an older post. E-mail communication is a great way to send them back to website and build a base of constant readers. Seriously consider which social media platforms to use. Think about your content and where it would be most appropriate. Sharing new content once. You post it. You have to post the content more than once to ensure that a lot of people see it.
When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.
Here are some major, and oh-so-common, marketing mistakes I made that might be putting your social media following growth at risk. They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.
1. If you start blogging, they’ll read.
While it’s great that you started blogging, you’re just starting to do your job. Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion. We now know that “great product doesn’t promote itself.” You do. Assuming your content is top notch, you still need to be active on social media sites to push this content where people will see it.
2. Just leave the old posts alone.
Updating an old article is a very effective blogging technique. If you’re trying to build thought leadership, you have to ensure that every page on your website is true and accurate. Opinions, trends and data change over time. Links get broken. However, instead of writing out a whole new thing, just update an older post.
You can even leave an older post as is and type a sort of comparison or commentary on previous thoughts. This will show your readers that you are very mindful of your own content and what you put out there. If some prediction didn’t take place or the trend has changed, write out your thoughts on why it happened the way it did, where you were basing your opinion on before, etc.
Bonus: Google likes when pages get updated, because an update increases relevancy.
3. You need to come up with new content constantly.
While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on…