What Happens When Your Humanity Befriends Your Knowledge

What Happens When Your Humanity Befriends Your Knowledge

When it comes to the know, like, and trust factor that creates an effective sales environment, know and trust get a lot of attention. The difference between know and like They’re similar on the surface, so I’m certainly guilty of grouping know and like together: know-like and trust. I’m their target audience, so I know them through their marketing, but which ones do I end up buying? How to develop like Some writers don’t like to work while music with lyrics plays, but it’s part of my practice. If you do have a distinct style, you’ll attract a certain type of person and unexpected people as well. By speaking directly to that audience in your marketing and incorporating the elements that make you likable, you accomplish more than just attracting one type of person. Experience helps you add the right details Content marketing is always a creative challenge. You make the competition irrelevant when you demonstrate over time why you’re the only reasonable choice for your prospect. Name at least one reason why you like each of them, and then brainstorm ways to add similar elements to your content. It’s not a time to be Bashful.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer
SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday
Interview with Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen
You won't find us on AltaVista — cult classic, not bestseller – The Streets, “Let's Push Things Forward”

Like.

It’s easy to overlook that one, right?

When it comes to the know, like, and trust factor that creates an effective sales environment, know and trust get a lot of attention.

Like almost becomes a part of know and forgotten. Similar to that seventh dwarf whose name always slips your mind. (I’m looking at you, Bashful.)

But like is not only separate from know, it’s an important bridge to trust that you’ll have trouble building if you don’t give it its own spotlight.

The difference between know and like

They’re similar on the surface, so I’m certainly guilty of grouping know and like together: know-like and trust.

However, the difference is obvious when you think about how your target audience may know who you are and what you do, but they don’t necessarily like you … yet.

For instance, I’m aware of a lot of cruelty-free and vegan cosmetics. I’m their target audience, so I know them through their marketing, but which ones do I end up buying? The ones I’ve grown to like (and eventually trust) because of their marketing.

We don’t buy every brand we know; like helps us narrow down our choices.

How to develop like

Some writers don’t like to work while music with lyrics plays, but it’s part of my practice.

When it’s time to put the finishing touches on a draft I’ve been working on over multiple writing sessions, I often listen to the…

COMMENTS

WORDPRESS: 0
DISQUS: 0