The Top 12 Tips to Running a Successful Video Blog

The Top 12 Tips to Running a Successful Video Blog

Invest in a high quality microphone Audio is one of the most important aspects of your video blog. Having a quality microphone can help make sure that you’re not wasting any time recording your blog. Make sure you have proper lighting We’ve all seen videos that look unprofessional. So you’ll need to add captions to your content. So make sure that you add captions to all of your video blogs. But if you are really serious about becoming a successful video blogger, carrying a high quality camera with you everywhere you go will give you the opportunity to film great content any time you have some inspiration or see something that’s cool and worth filming. So don’t think that your video blog needs to be about just you every time. Distribute your content Once you’ve recorded a video blog, you’ve got to get it into the hands of as many people as possible. You need to start off by doing simple things like getting the right equipment and editing software. After that, it comes down to your personality and marketing ability to get your video content out there for people to see.

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Blogging is one of my favorite ways to drive traffic to your website and engage with your audience.

But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise.

In fact, experts predict that 80% of the global Internet traffic will be videos by 2019. More than half of marketing executives say that video content is their most profitable ROI.

Blogs that contain videos have triple the amount of inbound links compared to blog posts without videos.

So it’s understandable why you might be interested in starting a video blog.

Based on all of these numbers, it’s no secret that people love to consume video content. But establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before.

There are so many factors to take into consideration.

What kind of equipment should you use? How do you behave in front of the camera? How do you promote your new video blog?

You’re not the only one who has recognized these video trends. Research shows that businesses are planning to add more content distribution channels in the next year.

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Do you see a common pattern in the top three responses? All of these are platforms for video distribution.

So for those of you that need some pointers for launching a new video blog or improving your existing one, you’ve come to the right place.

These are the top 12 tips to keep in mind if you want to run a successful video blog.

1. Invest in a high quality microphone

Audio is one of the most important aspects of your video blog. People need to be able to hear what you’re saying.

Having a quality microphone can help make sure that you’re not wasting any time recording your blog. Sometimes, you’re going to have poor video quality. It happens.

But even if your video sucks, you can always salvage the audio and use that for something like a podcast. Or you can use the audio to voiceover a presentation or something else that’s not live.

Your computer has a microphone built into it, but you can do better. Even some cheap cameras don’t have the best microphones.

If your video blog is something that you want to take seriously and do often, high quality audio needs to be a priority.

So which type of microphone should you get? I’ll be honest with you, I’m not an expert when it comes to this type of equipment. You’ll need to do some research yourself.

But with that said, you shouldn’t have to spend a fortune on this investment. You should be able to find what you need for roughly $100 or less.

Just make sure that you’re able to balance your audio levels with the microphone. Test it out each time before you start broadcasting so you don’t waste time recording audio that’s unusable.

Know your environment. Where do you plan on recording the most?

There are certain microphones that are meant for different things, such as being in a large room with echoes, outdoors with high winds, or in areas with crowds and lots of background noise.

So find a microphone that’s suitable for your broadcasts. It’s worth the investment.

2. Make sure you have proper lighting

We’ve all seen videos that look unprofessional. Everything from those low-budget local commercials to your family home videos.

It’s unacceptable for your video blog to look like this. So it’s important for you to understand the concept of a basic three point lighting setup.

lighting

Sure, sometimes you’re going to be filming on the go. So it’s not always reasonable for you to be carrying around an entire studio worth of lights with you.

But if lots of your video blog content is going to be filmed in your home or apartment, you should definitely have these lights set up like the example above.

Lighting can do so much for the quality of your video. These are the three terms that you need to get familiar with.

  • key light
  • fill light
  • back light

Your key light will serve as your primary light. For the most part, it’s placed on the right side of the camera and should be roughly three feet higher than your eye level.

The key light will be the brightest of these three lights. Angle it at a downward angle so it replicates the sun and has a natural lighting effect.

Due to the angle of your key light, there will be a shadow. So you’ll need to a fill light on the opposite side of the camera to eliminate that darkness.

With two lights placed in front of you, you’ll need a back light behind you so that it looks natural. Otherwise, you may have some dark shadows on your shoulders.

The back light should be diffused so it’s the least bright of the trio.

You don’t need to spend a fortune on your lights, but you should keep in mind that inexpensive lights won’t last forever. So if you’re in this for the long haul, it may be worth it to invest now and save yourself some money down the road.

Whenever you’re shooting outside of your home or office, you need to position yourself properly with natural lighting resources.

Use the sun to your advantage when you’re filming outdoors. Try to position your camera so the sun would be at the same angle as your key light.

3. Add captions to your videos

Not everyone will be watching your video with volume. So you’ll need to add captions to your content.

You’ll have much higher engagement rates if your video blog has captions. Videos with captions have 40% more views. Furthermore, the chances of a viewer watching your entire video increases by 80% if you make closed captions available.

Are you planning to share your video blog on Facebook? Take…

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