Today we hear from the remarkable Craig Kulman, Director of Inside Sales at Gong.io. Craig looks at what’s changing in B2B sales, what sales tactics are working, and why a carefully curated sales tech stack is more important than ever. To view this video please consider upgrading to a web browser that supports HTML5 Video From Craig’s perspective, the question might be better phrased as: what isn’t changing in B2B sales? “It feels like even what was working two months ago is stone age as of today,” he says. It’s more important than ever for salespeople to be ahead of of the curve to stand out and get noticed. Which gives his team an edge when it comes to efficiency, a carefully selected tech stack enables them to leverage standout new technologies, like personal video messaging. Are you already one of the many sales teams who are utilizing video in their sales tech stack? What tips would you recommend to those just starting with video? Which sales tech tools are you leveraging to drive results? Let us know what’s working (or not working) in the comments below.
Welcome to this edition of Modern Sales Point of View. Today we hear from the remarkable Craig Kulman, Director of Inside Sales at Gong.io. Craig looks at what’s changing in B2B sales, what sales tactics are working, and why a carefully curated sales tech stack is more important than ever.
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From Craig’s perspective, the question might be better phrased as: what isn’t changing in B2B sales? “It feels like even what was working two months ago is stone age as of today,” he says. It’s more important than ever for salespeople to be ahead of of the curve…
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