From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More Facebook Organic reach of Facebook Page post is 2%. Facebook Page videos generate 16% more engagement per post than images. Videos secured the most reach, at 12.17% of total audience, followed by photos (11.53%), links (9.32%) and status updates (5.09%). Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets. Ideal tweet length: 100 characters. 1.1% average engagement rate of all posts (4.2% in 2014; 2.2% in 2015). Photos see more engagement than videos on Instagram. 83% of users would rather follow a brand than a celebrity. Share your thoughts in the comments.
Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world — with 85.2% residing outside of the U.S. and Canada. That’s a crazy level of connectivity.
As I put together the post, it became obvious just how fast these networks were growing — and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. Check them out below if you’re looking for some guidance for your social media strategy this year.
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
- Organic reach of Facebook Page post is 2%.
- The average post reach of total audience is 10.71%.
- Facebook Page videos generate 16% more engagement per post than images.
- Videos secured the most reach, at 12.17% of total audience, followed by photos (11.53%), links (9.32%) and status updates (5.09%).
- Ideal length of a status update: 40 characters.
- 0.80% median viral reach per fan for post with hashtags, 1.30% for post without hashtags.
- Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets.
- …
COMMENTS