That’s the most users of any social network by far. If you apply Social@Ogilvy’s findings: having 100 followers means six people would see your post having 1,000 followers means 60 people would see your post having 10,000 followers means 600 people would see your post …and so on. With years of Facebook marketing under my belt, I’ve learned a thing or two about building a following. Here are some of the best ways I’ve discovered to get more Facebook followers free and grow your network organically. But what does create a connection is being honest, straightforward and transparent. I don’t care how serious or formal your brand is, a little transparency goes a long way. Post videos Don’t get me wrong, posting good old-fashioned articles is fine. There was solid engagement in terms of likes and shares. The point I’m trying to make here is that people love video. Promote your Facebook page with a Follow button Think of all the different ways your audience interacts with your brand.
Facebook marketing is somewhat of a double-edged sword.
On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017.
That’s the most users of any social network by far.
On the other hand, its organic reach is lousy.
According to a study by Social@Ogilvy,
Organic reach has declined to just six percent.
This means that out of 100 of your followers, only six will actually see the content you post.
That’s not ideal.
This means one thing.
You need to grow your following.
If you apply Social@Ogilvy’s findings:
- having 100 followers means six people would see your post
- having 1,000 followers means 60 people would see your post
- having 10,000 followers means 600 people would see your post
…and so on.
Although the interaction rates across social platforms naturally decline as followings grow…
…it’s obviously beneficial to have a large following.
That’s how you make real headway, generate leads and boost sales.
With years of Facebook marketing under my belt, I’ve learned a thing or two about building a following.
Here are some of the best ways I’ve discovered to get more Facebook followers free and grow your network organically.
Strive for transparency
There’s no lack of megalithic, faceless, overly corporate brands these days.
They’re a dime a dozen.
But these aren’t usually the types of brands people connect with and relate to.
If I had to use one adjective to describe what people love and admire in a brand, it’s transparency.
I don’t care how far we advance as humans and how much technology is integrated into our lives, we all have a deep, innate desire to connect with others.
And let’s be honest.
It’s hard to do that when a brand shares nothing about its philosophy, values, culture and general underpinnings of its activities.
But what does create a connection is being honest, straightforward and transparent.
This is what gets results.
Take TOMS for example.
They posted this video snippet featuring their founder Blake Mycoskie talking about the darkest period of his life, his fear of failure and how it helped motivate him in his business.
He clearly expressed his vulnerability, which is something we all feel at some point.
Needless to say, content like this was an asset to TOMS.
Just look at their massive following.
This isn’t to say you need to take it to this level and discuss your deepest, darkest fears or anything like that.
But it goes to show that putting yourself out there has its benefits and can help you build your following.
I’ve made it a point to incorporate this formula into my Facebook marketing, which is evident in several of the pictures I’ve posted.
Rock solid.
And this is no coincidence.
I don’t care how serious or formal your brand is, a little transparency goes a long way.
Make it a point to throw in some “behind the scenes” posts every now and then.
Post videos
Don’t get me wrong, posting good old-fashioned articles is fine.
I do it all the time.
But that’s what everyone is doing.
Most people get tired of the same old format, and their interest gradually wanes.
I’ve found posting alternative types of media, and video in particular, is a great way to spice things up and get people excited about my content.
Let me give you an example.
On average, the posts on the Neil Patel Facebook page receive a reasonable amount of engagement by most brand’s standards.
Not too shabby. I’ll take it.
But in terms of comments,…
COMMENTS