When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best?
To help to cut through the confusion, here are ten of the most insightful, innovative and – in many cases – disruptive marketing automation influencers in the game.
Ryan Schwartz
Our run-down of the top marketing automation influencers working today begins with Ryan Schwartz, who is Director of Marketing and Sales Systems and Operations for Docusign. Ryan’s passion lies in the application of diverse marketing automation systems within business, and the myriad possibilities which this leads to.
Ryan is also generous with his knowledge, sharing it with his numerous Twitter followers and in the form of blog posts and web content. Connect with him on social media to learn more.
Key Content: What B2B Marketers Need to Know About Video
For Xand Griffin, it is all about the experience. The Stratus Interactive Inbound Marketer is passionate about generating genuine worth from the experiences which customers and clients have, and understands how to utilize the data extracted from this within business.
To connect with the insight Xand provides, take a look at her personal blog, hosted on Xandgriffin.com, or head over to her Twitter feed for up to the minute resources.
Key Content: 6 Things I Learned From a Marketing Conference
Howard Sewell
Spear Marketing Group are experts in applying the power of marketing automation to the B2B market. This is thanks – in no small part – to the guidance of their company president, Howard Sewell. Howard is a regular content publisher who mines a seemingly inexhaustible seam of great ideas and insight.
Howard’s content output tends to be a little different to that offered by other publishers, and often goes against the grain, which only serves to make him all the more influential.
Key Content: Which Comes First: Lead Nurturing or Inside Sales?
Jennifer Igartua
Jennifer Igartua is Marketing Automation Consultant at BlueWolf Consulting, where she has honed her skills and risen to the top of the industry. The New York-based automation expert produces regular content pieces and blog…
COMMENTS