Why Powerful MSPs Need Email Marketing Automation Tools

Why do MSPs need email marketing automation tools? Overall, automating your marketing efforts enables you to deliver timely, targeted emails without the expense of a full-time marketing team. Personalize Content to Target Prospects’ Unique Challenges Email marketing automation tools, when implemented well, effectively leverage content to warm your leads and move them through the funnel by educating them about your services. Fortunately, marketing automation is the next best alternative — giving you a manageable way to personalize each email interaction with every prospect and customer and in turn increasing your email marketing conversion rates. Automate Content to Move Prospects Down the Sales Funnel Email marketing automation is all about delivering content to the right people at the right time. A number of features of email marketing automation allow your business to do this — segmentation, drip email campaigns, and event-based triggers. Email automation event-based triggers allow you to capitalize on the shift in a prospect’s buying stage by sending that prospect an email with more content about your services right when they view your pricing page. You’ll want to continuously evaluate your email marketing workflows to determine if you are sending the right number of emails in your drip campaign, are using the right cadence, or if there is a drop-off rate in the number of email opens or click-through rates for particular topics or individual emails. As an MSP, you have more than a handful of things competing for your limited time and resources — and finding the time to implement an email marketing automation solution might not currently be at the top of your list. Many MSPs know they need email marketing automation tools but don't have the resources to do it themselves.

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Why Powerful MSPs Need Email Marketing Automation Tools

Why do MSPs need email marketing automation tools? There are a
number of reasons. Overall, automating your marketing efforts
enables you to deliver timely, targeted emails without the expense
of a full-time marketing team. To be more specific, we’ve broken
down the top three biggest selling features of email marketing
automation tools for MSP marketers.

1. Personalize Content to Target Prospects’ Unique
Challenges

Email marketing automation tools, when implemented well,
effectively leverage content to
warm your leads and move them through the funnel by educating
them
about your services. However, high-converting
content marketing
is rooted in educating prospects about what
you do and how you can help address their individual
challenges.

Email marketing automation lets you deliver content targeted
specifically to segments of your audience based on their:

  • Industry
  • Demographics
  • Geographics
  • Company size
  • Job role

What’s more, email marketing automation allows you to show
prospects that you are
paying attention to their unique needs
and addressing those
needs by educating them on how your services can help.

With email marketing automation tools, you can deliver
highly-targeted content to your prospects to make them feel like
your marketing is directed to them personally. According to a 2015
Aberdeen Group study,
personalized emails improve click-through rates by 14% and
conversion rates by 10%.

In a dream world, every email would be hand-crafted to each
prospect to increase the likelihood of capturing their interest.
For busy MSPs, however, this is nothing but an unproductive
fantasy. Fortunately, marketing automation is the next best
alternative — giving you a manageable way to personalize each email
interaction with every prospect and customer and in turn
increasing your email marketing conversion rates
.

Personalize your content to meet the unique needs of your prospects.
2. Automate Content to Move Prospects Down the Sales
Funnel

Email marketing automation is all about delivering content to
the right people at the right time. Unlike one-to-one emails and
one-off campaigns that you mass mail to an entire list of
recipients at once, an
automated campaign requires only the initial setup
and will
then automatically drip content to individuals when they meet
specified trigger criteria.

A number of features of email marketing automation allow your
business to do this — segmentation, drip email campaigns, and
event-based triggers. By first outlining the problems faced by your
customers in each stage of
the buyer’s journey
, you can automate content…

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