Kaspars Grinvalds / Shutterstock.com YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience. With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos. Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. You can read more about the new End Screens on YouTube’s Creator Blog. Search Engine Land's SMX West is returning to San Jose in 2017! If you're looking to feed your obsession with SEO and SEM, then make it a priority to attend SMX West in March. We guarantee your investment will be worth it. Register today to take advantage of super early bird rates, our lowest rates available. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine.
YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.
The End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, prompting viewers to watch another video, subscribe to a channel or visit a collaborator’s channel.
With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos.
Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.
YouTube says it tested the End…
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