Twitter will shut down its 6-second video service, Vine

Twitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday. Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. As Facebook’s, Snapchat’s and Instagram’s video audiences grew, Vine’s homegrown stars, like King Bach, Lele Pons, Logan Paul and Amanda Cerny, branched out to those platforms, as well as YouTube. And as audiences’ attentions steered more toward Facebook, Snapchat, Instagram and YouTube and less toward Vine, so did advertisers’ investments. The rise of Vine’s rivals — as well as a sibling rival in Twitter’s own native video product rolled out in January 2015 — has now led Twitter to cut off Vine. Until then, people will still be able to check out the videos on Vine, download the ones they posted to the service and maybe upload them to one of the other mobile video platforms, perhaps even Twitter’s. Still my favorite Vine of all time https://t.co/2zMvhouuNl — Tim Peterson (@petersontee) October 27, 2016 Facebook, YouTube, Snapchat, Instagram and now Twitter need to make homes for these kinds of videos https://t.co/pxgL4YSlFo — Tim Peterson (@petersontee) October 27, 2016 And these https://t.co/Q5yrVFvpni — Tim Peterson (@petersontee) October 27, 2016 And these https://t.co/V9tydg05Os — Tim Peterson (@petersontee) October 27, 2016 And these https://t.co/bFf7H5ETma — Tim Peterson (@petersontee) October 27, 2016 Search Engine Land's SMX West is returning to San Jose in 2017! If you're looking to feed your obsession with SEO and SEM, then make it a priority to attend SMX West in March. Register today to take advantage of super early bird rates, our lowest rates available.

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Twitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday.

Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s autoplay video product was only a month old and Instagram was only for photos.

Things have changed.

As Facebook’s, Snapchat’s and Instagram’s video audiences grew, Vine’s homegrown stars, like King Bach, Lele Pons, Logan Paul and Amanda Cerny, branched out to those platforms, as well as YouTube. And as audiences’ attentions steered more toward Facebook, Snapchat, Instagram and YouTube and less toward Vine, so did advertisers’ investments. The rise of Vine’s rivals — as well as a sibling rival in Twitter’s own native video product rolled out in January 2015 — has now led Twitter to cut off Vine.

Vine’s shutdown will happen at…

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