Should You Have Separate Twitter Accounts?

Should You Have Separate Twitter Accounts?

I did this while maintaining one Twitter account. I don’t want to share something work-related that may bore some of my followers. Actually, CMI turned to the community, because the question was asked from the Content Marketing Institute Twitter handle. Do you have separate professional and personal Twitter accounts? I think it does more to humanize my org/broaden the reach of my organization’s communications to have just one. If you don’t want your professional connections to see what you post, a second Twitter handle may be the way to go. My professional is more for work interactions or keeping up with news related to work. Personal is more for my self-expression. And when I think about it, I’ve learned a lot about CMI’s followers through their bios. I wonder sometimes if I should have separate profiles on Twitter, but honestly, my friends who follow are just going to have to deal with some of my professional tweets and vice versa.

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This week, I celebrated my 10th anniversary on Twitter. A friend actually scoured the internet and found my first tweet. (Thanks,Martin.) And I wasn’t surprised to see the post related to my role as a mom.

For the last decade, Twitter has proven to be an incredibly powerful platform. I have made real-life friends, connected with people in my neighborhood, built strong relationships with peers, and learned a lot about content marketing. I did this while maintaining one Twitter account.

(photo credit: Wilfred Iven)

Balancing my personal and professional lives on social media can be challenging as a community manager. I don’t want to share something work-related that may bore some of my followers. But I don’t want to lose who I am; and that includes being “mom.”

So I turned to the CMI community. Actually, CMI turned to the community, because the question was asked from the Content Marketing Institute Twitter handle.

Do you have separate professional and personal Twitter accounts?

We got a lot of great comments, and the responses varied. So should you consider having two accounts? The verdict: It depends.

When deciding what’s best for you, here are some considerations suggested by our community.

Are you looking to connect your brand to your audience on social media? If you’re reading this post, then I’m going to assume you’re a communicator like me. I’m guessing your brand – personal or professional – has struggled at some point to connect one-on-one with your audience. Twitter gives us the ability to do so by being human online. It gives followers the opportunity to learn about other facets of your life. Introduce family and friends to your work. Conversely, consider engaging professional contacts in a lively conversation about nachos.

Nope! One account here. I think it does more to humanize my org/broaden the reach of my organization’s communications to have just one. But I realize I’m in the business of communications and care more about these matters than maybe an employee NOT involved in comms does.

— Michelle Park Lazette (@mp_lazette) October 18, 2018

I use one account for both. I created it primarily for professional reasons but I don’t think the occasional tweet about my personal interests hurts anyone. I’m a real person (which isn’t the same as being…

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