If you haven’t switched your regular Instagram account into a business account, you’re missing out on a ton of features that will boost your conversions. For instance, business accounts have the ability to add a link to their Instagram Stories so that users can “swipe up” to buy. Some 15 percent to 25 percent of Story viewers,, according to the Brandwatch blog, swipe up to follow a link and engage directly with a brand’s website. If you want to increase conversions on Instagram, tell people where to go and what to do next -- don’t leave it up to them to guess. Instagram doesn’t allow you to place links in your posts (only in your stories if you have a business account), but that doesn’t mean you can’t have a call to action. Instagram Live is a great strategy to use if you want to boost your sales. Instead of just posting a photo of your product on Instagram, you can use Instagram Live to show off your product in action. Instagram Live is also a great way to connect with your followers and customers. Usually, those potential customers would be lost forever, but with Instagram retargeting, you can “follow” those users who abandoned you and show them targeted ads on Instagram to convince them to return. Not only does Instagram retargeting keep your brand top of mind, but it allows you to show highly-specific ads to users at the perfect time.
Some 74 percent of millennial Instagram users have made a purchase on the platform. If you’re not thinking about conversions for those users, you should be.
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Instagram isn’t just for sharing selfies, brunch photos and cute pics of your cats. This popular social media platform can actually drive sales for your business. In fact, according to a study of 2,000 Instagram users by Dana Rebecca Designs, 74 percent of millennials surveyed, 63 percent of Gen Xers and 54 percent of baby boomers said they had made a purchase based on Instagram.
Still, if you have an ecommerce business, you can’t just slap a photo up on Instagram and expect to make a bunch of money. So, how can you improve your posts and convince users to buy your product? Here are a few simple tips to help you become a selling-sensation on Instagram.
Create a business account.
If you haven’t switched your regular Instagram account into a business account, you’re missing out on a ton of features that will boost your conversions. Not only are you able to measure your results and learn more about your followers and what types of posts they like but you also get features that are designed for selling. For instance, business accounts have the ability to add a link to their Instagram Stories so that users can “swipe up” to buy.
Standard Wines uses the “swipe up” Story feature to lead its followers to its website to shop.
Some 15 percent to 25 percent of Story viewers,, according to the Brandwatch blog, swipe up to follow a link and engage directly with a brand’s website. That’s a ton of potential new customers you can attract using this convenient and engaging feature. Don’t forget, though, that not everyone is aware of the feature, so occasionally include a call-to-action telling people to swipe up to buy.
Add a link in your bio.
Not only does your post need a stunning image, but it also needs a caption that will speak to your audience…
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