It’s time for content marketers and content strategists to take back control of their visual content strategy. He’s suggesting you wrest control of your visuals from Microsoft, Google, Facebook, Twitter, and LinkedIn. At Content Marketing World, we asked Buddy why it’s important for content marketers and content strategists to review their visual content strategy today. Don’t let browsers control your visual content Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. Grab the corner of your browser window and drag it toward the middle. You may find social media tools choose the wrong image or crop it in a way that robs it of its resonance. You may need to work with your tech team to integrate it onto your site, but the little piece of code gives you control of your visuals. Do you have to check every article on your site? Bonus tip: Be a content maker, not just a content marketer Content marketing has evolved over the last couple of years. In fact, Buddy told the Content Marketing World audience that creating content must be a requirement for anyone in the content marketing industry.
It’s time for content marketers and content strategists to take back control of their visual content strategy.
That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.
But don’t worry. He’s not suggesting you upset your relationship with your creative services or visual design teams. He’s suggesting you wrest control of your visuals from Microsoft, Google, Facebook, Twitter, and LinkedIn.
At Content Marketing World, we asked Buddy why it’s important for content marketers and content strategists to review their visual content strategy today. You’ll find the highlights of our conversation in the video, which is part of our Mastering Content Marketing video series.
After you watch, read on for a deeper dive into the issues he raises.
Don’t let browsers control your visual content
Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. They start usually with their own platform or their social media platform, but then they don’t think past that … You need a strategy that will ensure that that one piece of content scales gracefully across all of your platforms.
In his presentation, Buddy explained a timely reason to focus on how images scale: Google’s mobile-first indexing.
If you’re not taking control of how Internet Explorer, Chrome, Firefox, or other browsers render your images on mobile sites, you may be inadvertently telling Google the images on your site aren’t designed for mobile first.
That graph or table looks great on your desktop, for example, but it’s nearly impossible to read on a phone with a display of only 320 pixels.
You can find out how an image looks on mobile without leaving your desktop. Grab the corner of your browser window and drag it toward the middle. As the window gets smaller,…
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