5 Content Marketing Ideas for January 2017. From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Here are five content marketing ideas for your business. Your aim is to create a series that helps your potential customers complete a task, provides those customers with good information, or entertains your customers. Offer Classes How-to content could be content marketing’s highest form. For January 2017, consider offering classes that really help your potential customers learn a new skill. This January, produce a few helpful and fun checklists that make sense in the context of your business. Self-publish a Book The Michelin Guide series is an excellent example of content marketing well before the practice became popular. In January 2017, consider publishing a book that might help your business. This is the most challenging content marketing suggestion on this list, but it is a new year.
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business.
Content marketing is the act of creating content, publishing that content, and promoting it with the goal of attracting, engaging, and keeping customers for your business. Content marketing depends on the concept of reciprocity or a mutual exchange of dependence, action, or influence.
When your company provides someone with useful, informative, or entertaining content, that someone may feel a sense of obligation to your business and may purchase from you when the opportunity arises.
Here are five content marketing ideas for your business.
1. Start a Video Series
Your customers and prospects almost certainly watch videos online.
In October 2016, trend tracking firm comScore reported in its Multi-Platform Media Metrix that YouTube reaches about 95 percent of regular Internet users in the United States age 35 or older in a given month.
From 2015 to 2016, the amount of time American adults spent on YouTube doubled, according to an April 2016 Google and Nielsen report.
Again, your customers and prospects are online watching videos. So, for your content in 2017, commit to producing a monthly video series. You just have to publish once a month. You can do that.
Your aim is to create a series that helps your potential customers complete a task, provides those customers with good information, or entertains your customers.
The video embedded above from multichannel retailer Michael’s can be your inspiration.
2. Celebrate Chinese New Year
Worldwide, just about one in every six people is Chinese or of Chinese descent. So when your business celebrates the Chinese New Year, there are a lot of potential customers celebrating with you.
The Chinese New Year, which is also called the Spring Festival, is a 15-day event that begins on the second new moon after the winter solstice — January 28 for 2017.
The holiday is one of the most important economic and social events of the year in Chinese culture. And the United States — San Francisco, Calif. specifically — is home to the largest Chinese New Year celebration outside of China.
For your Chinese New Year content you might:
- Describe the event’s history,
- Provide dumpling or long noodle recipes,
- Show off fashion featuring the color red,