Businesses notice rise through social media marketing during the holiday season

Businesses notice rise through social media marketing during the holiday season. “We do a lot with social media, especially this time of year,” said Frank Crislip, one of the owners of My Little Cupcake in Clarksburg. “We just posted it last night, and we’ve already gotten some responses.” My Little Cupcake utilizes Facebook, Instagram and Twitter for its social media marketing strategy, not only through the holiday season, but year-round. “We try not to overwhelm our customers with a lot of unnecessary posts, but we try to stay consistent in our posts. When we post, we try to do so at the same time each day.” Crislip said he tries to post things he thinks customers not only want to see, but are looking to buy. If it’s close to the end of the day and we have some cupcakes left over, we’ll write, ‘The next person that comes in and talks about this post gets $5’ or something like that.” Social media marketing has had a tremendous impact on the business, Crislip said. “It’s really gotten the word out there for us, especially when we get users involved to share and like our post and tag other people. “Mainly I use Facebook to promote any type of new product I might have in the store,” Woofter said. “The whole point of it is to let the community know when I schedule events and stuff like that.” Woofter said he thinks it’s important to keep his customers updated, but doesn’t feel it’s as big of an impact on his overall business. I kind of feel like, personally, you might invest into advertising on Facebook and stuff like that, but all it really generates is likes and shares.