Even better, many of these companies (especially in the marketing space) are leading the way when it comes to content marketing and blogging. Take a look at their post, How to Guest Post on 25 of the Best Business Websites. The blog at Help Scout focuses on improving customer service as a business owner, and they even have their blogs categorized by most recent, popular posts, growth-centric posts, support, culture, and products. It helps automate workflow, creates real-time tracking data, and provides insightful CRM information. They help bloggers and website owners optimize their content and create a better overall experience for their customers. Here you will find everything from SEO fixes to content marketing strategies and back linking. You can share everything and save time by managing social media in one place. Their social media marketing tips on their blog are brilliant. They not only build products that improve your business, but they also craft exceptional blog content that helps you achieve your growth goals. If you are looking for ways to improve social media, workflow or just become a better business owner, start subscribing to some of the best SaaS business blogs we’ve featured here today.
Right now, type your issue into Google and a plethora of solutions will greet you.
But finding content that is valuable, provides insight, and teaches you something, is an entirely different story.
SaaS (software as a service) companies have seen substantial growth over the last few years, with the barrier to entry decreasing all the time.
Even better, many of these companies (especially in the marketing space) are leading the way when it comes to content marketing and blogging.
So, if you’re looking to boost your traffic, increase sales, give your marketing a facelift, or just want to improve yourself, there are some amazing SaaS blogs out there that you can draw inspiration from.
After reading them, I’m confident you’ll walk away with a new stride in your step. Check out these highly influential blogs and SaaS services, see what they have to offer, sign up for their newsletter, and try their services.
They are in no particular order because all 21 are exceptional.
1. Groove HQ
GroveHQ’s blog is a customer service solution designed to improve response times, organize inquiries, and streamline customer service.
Their mission for their blog is to help clients and businesses shine within their blog content. Each piece dives deep into customer service-related queries and concerns. They provide clear, actionable content that helps any business owner improve growth and satisfaction rates.
It’s not about promoting their service; instead, it is about empowering businesses to take hold of their customer service, improve it, and grow.
A good blog to start with: 17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal).
FlypChart is a new kid on the SaaS block, but I felt compelled to share their story.
The software itself is designed to help marketers overcome “tool overload” when it comes to running marketing campaigns. The idea is that you can prepare and schedule emails, social media posts, webinars, blog posts and ad campaigns all from one easy-to-use calendar interface. So instead of having six or seven tabs open in your browser, you can just have one.
The FlypChart blog is sharing their startup journey, all the way from idea, through validation, to MVP and beyond. It’s well worth checking out.
Read How to Launch a Software Startup With No Funding or Technical Knowledge to kick things off.
KISSMetrics provides powerful analytics that you can implement into your marketing and web development strategies. They give you insight so that you can predict visitor behavior – and ultimately, improve your conversions.
The KISSMetrics blog is all about tackling those pressing business concerns, such as recovering lost customers, enticing readers, and even colors to use for your website.
They don’t just tickle the surface. Instead, they dig deeper into results (results driven by their software) and show you how to build a better site and create higher conversions.
Check out How to Use the Psychology of Color to Increase Website Conversions as a starting point.
Close.io revolutionized customer data and cold calling. Representatives can make and receive calls quickly, send emails automatically, and create a streamlined sales workflow process.
Their blog focuses on improving your sales team – including teaching you how to hire a dominant sales representative, how to craft your email templates and close deals.
Close.io’s post on How to Experiment Your Way to More Effective Cold Email Templates is the perfect example. In this blog you learn about creating a sense of urgency, challenging customers, creating customized templates, and even implementing the best tactics for subject lines.
5. Track Maven
Track Maven offers integrated marketing analytics that help you optimize your content over 15 different channels. Their product is all about optimization and improving your competitiveness online.
The blog over at Track Maven provides you with marketing insights, guest blogging tidbits, and even how to take your infographics viral.
Take a look at their post, How to Guest Post on 25 of the Best Business Websites. Here you learn how to pitch an excellent idea to the biggest traffic makers out there.
SaasMetrics helps entrepreneurs grow and retain their company’s recurring revenue. They give insight on valuable customers, segments that yield higher profits, and even project growth rates.
The blog on SaasMetrics focuses on interpreting their data, implementing strategies, and a compilation of podcasts.
Check out their post Bookings vs Revenues vs Billings. This in-depth post goes into analyzing business results and comparing the results of billing and booking versus actual revenue. Ultimately, you can walk away with a better understanding of what your income metrics mean for your company’s financial health.
7. Help Scout
Help Scout offers help desk software through a web-based platform for easier access.
The blog at Help Scout focuses on improving customer service as a business owner, and they even have their blogs categorized by most recent, popular posts, growth-centric posts, support, culture, and products.
Start with How to Make the Most of Your Customer Testimonials to see how they provide you with insight on customer feedback and how to use the feedback you’re given to improve your company.
8. Crazy Egg