How to Make Your Blog Posts Generate Serious Leads. Over time, more sites will link to your useful posts, attracting more potential leads to your site without you having to put in more work to generate those leads. Put a Lot of Effort Into Your Opening Your first goal with your blog isn’t to generate leads but rather to get your audience to read your post. How do you win over your audience before those 37 seconds are up and convince them to keep reading? Here’s your answer: for those people who do read beyond the beginning, as in, the highly qualified leads that stumble upon your blog post, they are more likely to take action after reading if they you answered all their questions and concerns and then some. Long-form posts have been found to generate nine times more leads than short-form posts. You should also be using links within your content, directing readers to a relevant white paper or eBook to download, landing page, or simply to more information they may be interested in reading on your website, like this. They make a post, especially the long-form blog posts you are creating, more interesting to read. Images enhance your blog posts by making them more appealing to look at, which means more people will actually read through your entire post and reach each and every CTA. They can be used to provide a personal, emotional connection with your audience, encouraging them to keep reading and priming them for clicking a CTA button or link.
Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not.
If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying.
B2B marketers garner 67 percent more leads when they use a blog than when they don’t. You’re also losing out on the sustainable website traffic – and potential droves of qualified leads – with the 97 percent more inbound links you’ll have popping up throughout the web, directing more online users to your site.
When your blog content is valuable, it becomes a resource, not just for your market but also for your industry. Over time, more sites will link to your useful posts, attracting more potential leads to your site without you having to put in more work to generate those leads.
Why do some businesses seem to have the secrets of lead generation abundance figured out? While others simply aren’t getting results?
The truth is, there is a lot that goes into crafting excellent blog posts, the kind that will attract plenty of organic traffic but also compel readers to take that next step and become a lead.
Ready to turn your blog into a machine for lead generation? Here are the essentials you want to master to ensure your blog is doing its job.
Put a Lot of Effort Into Your Opening
Your first goal with your blog isn’t to generate leads but rather to get your audience to read your post. You only have a few seconds to impress your readers and capture their attention.
When looking at both B2B and B2C blogs, the average time someone spends on a post is a whopping 37 seconds. Yep, the time it takes you to pour your coffee, stir in your creamer and sigh is all the time your readers are going to spend for your average post, no matter how many hours you spent creating it.
How do you win over your audience before those 37 seconds are up and convince them to keep reading? You need a strong opening.
Try asking a question, leading with a beguiling fact or statistic, or just going all out, guns blazing at the beginning and present the reader’s problem and answer all within the first three sentences. Give them value in the introduction to convince them they will get more value if they keep going.
One of the best tactics is to start with a highly personal opening. A snippet of the author’s world. Hubspot offers a few examples of great openings, like this one, written by Jeff Deutsch in “Confessions of a Google Spammer.”
Then Write a Long-Form Blog Post
Wait a second? If the average reader only spends 37 seconds – why write a 1000 or 2000-word blog post? That’s a really good question. Here’s your answer: for those people who do read beyond the beginning, as…
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