Author: Neil Patel / Source: Quick Sprout Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling.
Ever feel as if you’re the only person reading your blog?
It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them.
Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn’t get the attention it deserves.
If you want to get more eyes to your blog posts and see more interaction from your target audience, read this post—I’ll give you some tips that can generate a larger audience.
Content marketers today can’t afford to ignore the power of social media. Social media platforms often mirror your target audience and act as an echo chamber for your content.
Utilizing a variety of platforms is an easy way to get exposure and to entice new readers to visit your blog.
Actually offer valuable content
The most important and most basic step in getting new visitors is to give them meaningful and relevant to their lives information.
Why am I telling you something you already know? Because you’ve heard it a thousand times, yet most people still focus on “me too” content, which offers little to no actual value.
Experiment with different kinds of information formats, e.g., a video of the top three tips for completing a task related to your industry, insider news that they get from you first, or a humorous spin on a topic related to your business.
The key here is to give your readers engaging and useful content they can apply in their lives right now.
Don’t plagiarize other content. Take a topic trending in your industry, and find a way to make it uniquely yours.
GrooveHQ started their blog with minimal traffic, but now they’re cruising it with tons of engagement.
How did they do it? They took the standard ho-hum help desk content, amped it up, and made it exciting. They started dishing out value.
SumoMe has done a great job of this with their guides. These guides, often exceeding 10,000 words, make a major splash in their industry.
Run a contest
Especially when you are just starting your blog, you need to promote it heavily and get it in front of the right readers.
There’s nothing wrong with creating a little buzz about your new blog by incentivizing readers to visit your blog.
I’ve run contests several times. They’ve been particularly successful on Instagram, where I gave away hundreds of headphones and other prizes.
I’ve also teamed up with other companies to promote their giveaways. Every time, it’s been a ridiculous success.
Run a contest, give away free swag, run a trivia contest on social media. These tactics are great ways to encourage new users to check out your blog. Remember, everyone loves free stuff.
To get the pulse on current giveaways in your niche, try out one of Buzzsumo’s features.
Using Buzzsumo, type in the keyword for your niche. I’ll use “content marketing.”
Make sure you filter down the date so you don’t source old contests that are already over.
Now, filter the content type by “giveaways.”