How to Make Every Blog Article You Write Rank High in Google Search. Unless your articles are ranking well in Google search, you’re not going to make much progress. Include the keyword in your title. While keyword stuffing is an old SEO technique that I don’t recommend, you should definitely include the keyword a few times in your article. To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results. And the more users click on your links, the higher you’ll rank in Google’s search! You can see exactly how to improve your links (as well as a number of on-page SEO features) with my website SEO optimizer tool. While it’s difficult to convince others to link to your content, you can do it for free on your own website! Make it mobile-friendly. How will you optimize your blog articles to rank high in Google search?
So you’ve started blogging.
It’s a great way to start building traffic, acquiring new customers, and developing brand awareness.
But I have some bad news.
Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your website presence stand out.
To accomplish that, you need to implement some proven tactics to boost your ranking in Google.
This is your guide to getting your content ranked higher.
Let’s dive in!
Optimize for keywords
The first and perhaps most important part of your SEO strategy is optimizing for the right keywords.
Keywords are so important that I consider them one of the keys to on-page SEO.
But to do this right, you need to understand what keywords are best for your blog articles.
You’ll need to conduct some research before writing and use the results as the basis for your content.
It’s also a good idea to keep track of what keywords you want to rank for. I recommend running SEO experiments all the time to make sure you’re improving in the right areas.
Include the keyword in your title.
The first and most basic way to optimize for your keyword is to include it in the title.
The closer you place it to the beginning of the heading, the more likely it is to rank high in Google’s results.
This search for Nike trainers shows just how important it is to have the keyword at the beginning of the title.
The top results include this word in the title, and the best-performing pages have it at the beginning.
Include the keyword a few times in each article.
While keyword stuffing is an old SEO technique that I don’t recommend, you should definitely include the keyword a few times in your article.
Write for humans, not computers, but if there’s a natural opportunity to include the keyword, use it!
In this article by The Spruce on tips to remove grass stains, the word “grass stains” is used throughout the body of the article.
The number of times you include the keyword is up to you. Just make sure that it sounds natural and occurs at least once near the beginning of your blog piece.
Include LSI keywords.
A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing (LSI) keywords.
These are related terms that Google uses to determine the quality and breadth of the content you’ve written.
In this article by Creative Bloq on how to design a business card, they include a variety of related phrases in the content, including “advertised,” “letterpress,” and “online printers.”
These types of related keywords tell Google that your content is related to the topic at hand and helps increase your rankings.
To find these LSI keywords, look at the bottom of the search results.
In a Google search for superfoods, for example, we find these keywords at the bottom. I’ve highlighted LSI keywords you could sprinkle throughout the copy.
By using words like “top” and “recipes” and phrases like “list of” and “for weight loss,” you can ensure that Google will rank your articles for the high-quality content you’ve provided.
Include the keywords in H2 or H3 headings.
The best articles are divided up into different sections under specific headings.
In HTML, these are known as H2 or H3 headings (H1 headings are reserved for the title of your article).
To show Google that your article covers the keyword you’ve included, make sure to list this phrase in your subheadings.
The Gadget Website’s article “10 Best Student Laptops 2017 for School, College or University” includes the phrase “best student laptops” in the title.
But more importantly, it uses it in the subheading “how to choose the best student laptop for you.”
While you don’t want to overuse your keyword, it helps to include it in one or two subheadings.
Optimize your content
Google is constantly changing their search algorithm.
To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results.
The one constant in the ever-changing landscape of SEO is that Google will always rank in-depth, quality articles over sub par content.
Research by Ascend2 backs this up, with 57% of marketing influencers from around the world indicating that relevant content creation as the most effective SEO tactic.
Here’s how to create content Google will reward you today and for years in the future.
It’s no secret that Google rewards in-depth content.
Despite the advice you’ve probably heard about blog readers wanting brief information, the truth is that the best-ranking articles in SEO are long.
The Google search for exercises for strength provides a great example. The top four results are all over 1,000 words, with the top spot claimed by an article that’s over 2,000 words.
You can see this on my site, as well. All of my articles, including this one, are in-depth and contain lots of content.
This type of content is better for use, and thus ranks higher in Google.
While Google values length, it also ranks content by how easy your content is to read.
This, of course, varies by industry. If you have a B2B medical website selling complex instruments to physicians, you shouldn’t simplify your content for your readers.
But if you’re using complicated jargon that isn’t necessary for the industry or topic you’re writing about, it’s time to make things easier to read.
One of my favorite tools for this is the Hemingway App.
It’s a free way to check your content’s readability. Unless it’s technical in nature, try to keep your blog articles around the 6th-grade reading-level mark.
The world is constantly changing, and Google wants to present its users with the most updated content possible to reflect this.
To improve your article’s results in Google, you should update them frequently. This doesn’t have to be a difficult process.
All you need to do is make a few updates to the WordPress post, and Google will recognize the changes.
For example, in a search for effective sales copy, this article stands out. It was just published a week ago!
When we visit the article on ConversionXL, we find that it was actually updated a week ago — not published then.
When was it published? Well, according to the metadata (which is hidden from the user, but available in the source code), we find that the article is almost six years old!
Because it’s been recently updated, though, Google indicates that it’s recent content.
This is a great way to keep your content fresh without making constant changes to your articles.
Include technical ranking factors
While it’s easy to notice the visible factors that improve your rankings, there are other techniques to keep in mind, as well.
Behind the scenes, there are strategies that will help your content rank better.
By improving these technical ranking factors, you can boost your article’s ranking in Google.
Make your URL keyword-rich and readable.
An oft-forgotten part of your content is the URL.
Most site owners just leave this alone, but you can take advantage of how Google and its users view your URL.
Instead of something unhelpful like “article-id-175837958.html,” make your URLs stand out.
In this search…