How to Promote Your Content Marketing with Press Releases

How to Promote Your Content Marketing with Press Releases. Using a wire service helps you to reach new audiences and builds relationships with journalists or influencers in your industry. First you need to decide on your goals for the press release. Do you want more traffic going to your blog or are you hoping to increase sales? Be sure to set a measurable goal. Here are a few examples: Full Content—If you want your content read in full, consider publishing a full blog post in a press release. Be sure to include back links to your website so that readers have the opportunity to learn more about your company. Who, What, When, Where, Why & How—Whatever information is not included in the lead, is written in the next several sentences. Take a look back at the goals you had set for the press release and notice what you achieved and where you fell short. Have you used press releases to promote your content?

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What are the best practices for content promotion? Obviously, we
include social media sharing, SEO, digital advertising, as well as
cross promotion across websites, social media pages, and through
email. These are all great ways to get the word out about the
valuable content that you have to offer. However, there might be
another way to get an edge on the competition and that’s through
the use of press releases. Using a wire service helps you to reach
new audiences and builds relationships with journalists or
influencers in your industry.

First you need to decide on your goals for the press release. Do
you want more traffic going to your blog or are you hoping to
increase sales? Be sure to set a measurable goal.

Then decide on your press release format, which may be a little
different for content marketing promotion. Here are a few
examples:

  • Full Content—If you want your content read in full, consider
    publishing…

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