Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]

Source: MarketingProfs

Most marketers I talk with have the next year planned. Really ambitious marketers might think ahead five years. Jon Wuebben has a 13-year-plan (and he thinks you need one, too).

I invited Jon to Marketing Smarts to discuss his book, Future Marketing: Winning in the Prosumer Age. The changes we’ve seen in marketing over the past decade have completely transformed the industry, but those shifts are nothing compared with what he predicts is coming: the rise of the prosumer, the rapid development of artificial intelligence, and a flattening of the traditional corporate structure.

Here are just a few highlights from my conversation with Jon:

No matter what your company sells, you’re in the business of creating experiences (03:36): “We look forward to experiences, whether it’s a tradeshow conference or going to Disneyland with the family or going out to a really nice restaurant. Experiences just have a cachet to them. Now and especially in the future, buying a product or service won’t be enough. We need something more. If you’re a company out there that’s just doing products or services, you’re going to have a to find a way to create an experience around your products or services because that’s what prosumers are going to want to buy from you.”

Technology will change everything (and that’s not necessarily bad) (05:40): “It’s important to understand that all these changes, all this technology improvement, it actually helps us to be more human in a way, and connect easier and more efficiently with other people to engage in the human…

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