Why Your Attendees Are Your Best Marketing Tools

But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. She’s one of those people where we go a year-plus without seeing each other, but it feels as though we’ve never been apart and that we share a brain. Case in point: As we were getting ready to go out, we turned around to realize we were wearing the same winter hat, in the same color, that we purchased some 1,300 miles apart. Your attendees. It’s just up to you to figure out how to leverage them. In an article posted on BizBash.com earlier this week, writer Mitra Sorrells took a look at how NAR shows its members who do not attend its Realtors Conference & Expo what they’re missing. “Conference Live is our website that has 30 featured attendees who are posting photos and commentary of what their experience is … so people can see through the lens of someone like them what’s going on at the event,“ NAR’s vice president of conventions, Matt Lombardi, told BizBash. “In a membership association, when you are trying to rise through the ranks of leadership, that exposure can be very positive,” Fitch-Markham told BizBash. What exactly is micro-influencer marketing? In what ways has your association made use of highly engaged members or conference attendees as influencers or word-of-mouth marketers?

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Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences.

One of my best friends came to visit me a few weeks ago. She’s one of those people where we go a year-plus without seeing each other, but it feels as though we’ve never been apart and that we share a brain.

The goal is to provide these people who are not there a bird’s-eye view of what’s happening, so maybe in future years they’ll say, ‘I want to go to this.’

And also the same taste.

Case in point: As we were getting ready to go out, we turned around to realize we were wearing the same winter hat, in the same color, that we purchased some 1,300 miles apart.

Which is exactly why we spent the weekend sharing our favorite new stores, and cool websites, and must-have products. Because, pretty much, whatever she recommends, I want to try or buy—and vice versa.

To put it in a business context, we’re great word-of-mouth and influence marketers to each other.

And, as association meeting pros, you know who your best influence marketers likely are? Your attendees. It’s just up to you to figure out how to leverage them.

One association that’s jumped on the idea is the National Association of Realtors. In an article posted on BizBash.com earlier this week, writer Mitra Sorrells took a look at how NAR shows its members who do not attend its Realtors Conference & Expo what they’re missing.

“Conference Live is our website that has 30 featured attendees who are posting photos and commentary of what…

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