Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. Here’s 3 tips to help bring storytelling into your digital marketing strategy: Tip #1: Be Human People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Tip #2: Create Value Your creative has to have intent, which isn’t necessarily to make leads or sales. Offering resources is one of the top ways to attract attention and followers. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag. Images and videos can be a great way to capture the essence of your branding. Some platforms center around images (Pinterest and Instagram, for example). There are so many ways you can tell a story that will best reflect your brand, business and you!
How to Build Better Engagement for Your Business
Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.
Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.
If you don’t attract attention, your message is going to be lost in a sea of other competing messages.
When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.
Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.
Here’s 3 tips to help bring storytelling into your digital marketing strategy:
Tip #1: Be Human
People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.
Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.
That said, only share…
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