We’re well into the Muslim holy month of Ramadan, which began on May 26th and lasts until June 24th, and we’ve already seen a lot of online video content related to this time of prayer and fasting. However, prayer videos aren’t the only type of content surrounding this spiritual event that people are engaging with online. The videos that work can help identify what type of content creates engagement online during holidays or periods of celebration and remembrance. Celebrity Mohamed Ramadan received 213 million views for just 45 uploads during Ramadan in 2016, cementing his place as the top influencer for videos uploaded during this period. If you look at Facebook videos uploaded by Mohamed Ramadan between 6/6/2016 and 7/5/2016, the top two most-viewed videos have 578,000 and 543,000 views respectively in just the first 30 days since each video was uploaded. In addition, the most viewed video received 3.2 times the average engagements per view in its first 30 days online: The second most viewed Facebook video uploaded during Ramadan 2016 by Mohamed Ramadan received 2.9 times the average engagements per view in the first 30 days since it was uploaded. Although the videos uploaded during Ramadan 2016 might not be specifically related to the actual celebration of the month, the fact that this influencer (who also happens to have the month’s name in his handle) received more views and engagement during that time than during the 90-day period before Ramadan this year is significant. During last year’s holy month, Mohamed Ramadan uploaded 43 videos and received 168 million total views. Live prayer content was very popular on Facebook and as we mentioned earlier, it was twice as engaging as the average Facebook live stream. Following these tips will help create videos that generate engagement and bring people together.
We’re well into the Muslim holy month of Ramadan, which began on May 26th and lasts until June 24th, and we’ve already seen a lot of online video content related to this time of prayer and fasting. Tubular Labs looked at videos uploaded during Ramadan of last year (6/6/16 – 7/5/16) to find trends in content related to the holy month and to see whose videos people were engaging with.
You can download the exclusive insights below to see how influencer-generated content uploaded to YouTube during Ramadan 2016 accounted for 54% of overall views for that topic. Connected to that, live prayer videos uploaded during Ramadan 2016 were 7.2 times more engaging than the average YouTube video and prayer live streams during Ramadan 2016 were twice as engaging as the average live stream on Facebook. It’s clear that the shared experience of a month of fasting and remembrance has carried over into the type of content resonating with online audiences during Ramadan.
However, prayer videos aren’t the only type of content surrounding this spiritual event that people are engaging with online. Episodic content accounted for 16% of all views of YouTube content uploaded during Ramadan in 2016. Prank and comedy videos can also provide a lighthearted opportunity to engage during holidays and religious events. As they say, laughter can definitely bring people together.
Let’s take a closer look at the videos uploaded during the Muslim holy month in 2016 that were successful online. The videos that work can help identify what type of content creates engagement online during holidays or periods of celebration and remembrance. Holidays and spiritual events connect people, which is exactly what the Internet does, so if these videos are done right they are perfect way to generate online engagement.
A Personal Touch: Ramadan Influencers
As we mentioned above, influencer-generated content was responsible for 54% of views during Ramadan 2016. Celebrity Mohamed Ramadan received 213 million views for just 45 uploads during Ramadan in 2016, cementing his place as the top influencer for videos uploaded during this period.
With over 4.9 million followers on Facebook alone, Mohamed Ramadan is a major influencer. If you look at Facebook videos uploaded by Mohamed Ramadan between 6/6/2016 and 7/5/2016, the top two most-viewed videos have 578,000 and 543,000 views respectively in just the first 30 days since each video was uploaded. In addition, the most viewed video received 3.2 times the average engagements per view in its first 30…
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