Critical Keys For Building a Powerful Personal Brand Through Live Video

Critical Keys For Building a Powerful Personal Brand Through Live Video

Author: Jamilah Corbitt / Source: Business 2 Community What do you think about this? Interesting 0 Not Interesting Share Tweet As an entr

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As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could mean the difference between landing a major contract, or moving up the corporate ladder.

I first started my live video journey on Periscope in 2015, and have since migrated to Facebook. I allow people into my everyday life and journey as an entrepreneur by sharing life and business lessons.

In over a year and a half I’ve experienced an exponential growth in my personal brand, coupled with a 5-figure increase in bottom line revenue dollars for my company — all from hopping on and engaging with an audience who was drawn to my energy and content.

Janine Cummings, a social media influencer and livestream personality grew her audience to over 21K in a year on Periscope, and has landed a Gold VIP status on the app.

The emergence and growing popularity of live video has given us the unique opportunity to showcase our personality and expertise in realtime to a worldwide audience. When used correctly, it will grow your personal brand and industry authority.

Where to begin?

If you’re concerned about topics and content, then start with sharing your journey and expertise. The beauty of live video is that you don’t have to worry about being perfect on camera or “getting it right.” I’ve had many comical on-air blunders that enhanced the audience experience.

“I didn’t have any clue what I was doing when I first started,” says Janine. “I began broadcasting things that were of interest to me. I did everything from Metro News to prayer and motivation.”

Be Authentic

Make sure your live stream personality matches who you are in real life….

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