The ROI of AdWords Spend for B2B Firms

The ROI of AdWords Spend for B2B Firms. What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue. The share of leads brought in by AdWords and the ultimate impact on revenue varies significantly from industry to industry, the analysis found. For the marketing agencies examined, AdWords spend is responsible for just over 20% of all leads and just under 10% of all revenue, on average. For B2B financial services firms, AdWords is responsible for more than 30% of leads and revenue. About the research: The report was based on 1H16 data from 120 B2B companies in six industries. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

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What is the return on investment for B2B companies when they spend on Google AdWords search advertising?

To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue.

The share of leads brought in by AdWords and the ultimate impact on revenue varies significantly from industry to industry, the analysis found.

For the marketing agencies examined,…

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