Marketers Get Ready: WhatsApp Ads Are on the Way

Marketers Get Ready: WhatsApp Ads Are on the Way

Despite its past experience of remaining independent from Facebook since it’s acquisition, it seems that Facebook is starting to open up in bringing Whatasapp as an ad channel. The first installment of ads are coming this year and it’s time to find out just what marketers and advertisers think about this move. Kelly believes that a lot of advertisers don’t see the Facebook News Feed budget as any different from Instagram’s. If businesses’ don’t realize that the app is a private environment, it may create a feeling of lack of privacy for users. It will be all about creating a balance with the ads and the users. While Snapchat has been successful in doing this, it’s a platform that’s known for creatign branded interactions. It may even use AI-driven communications for the brands to create a better connection. Despite the struggle to foresee how people will view these Whatsapp ads, Simon still believes there is a good platform in how it can connect with the customers. If it’s made well in personalizing and creating a good communication fusion, it can create a good change in a brand’s social digital plan. Instagram’s ad growth has just increased so much in the past year and this could be the same road WhatsApp will be driving.

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whatsapp ads. source: https://videos.usatoday.net/Brightcove3/29906170001/201703/2010/29906170001_5374001501001_5373972345001-vs.jpg?width=540&height=304&fit=crop

Last August, Facebook launched News Feed ads that would open chat in Whatsapp. This made it possible for buyers to take with the business in the encrypted messaging app through their Facebook Timelines. They also released the WhatsApp Business API and informed the New York Times of its plans to start showing ads in the WhatsApp Status feature in the coming year.

These moves and planning all to monetize WhatsApp. Despite its past experience of remaining independent from Facebook since it’s acquisition, it seems that Facebook is starting to open up in bringing Whatasapp as an ad channel. The first installment of ads are coming this year and it’s time to find out just what marketers and advertisers think about this move.

Barely any surprise there.

Most people aren’t surprised as more and more people are spending their time in mobile. With the success ads have had in Messenger, WhatsApp ads just seemed like the next obvious move according to Ben-Itzhak. It’s just the same with other channels that have succeeded in bring upon organic engagement.

Ryan Kelly of Nanigans and Akvile DeFazio of AKvertise agreed with Ben-Itzhak’s sentiments. As Facebook has continually expanded its advertising opportunities in every part possible, it’s just next in line. As we know, they have done it for Facebook, Instagram, Audience Network and Messenger so the success is really there.

Though DeFazio currently doesn’t have any interested clients in Whatsapp ads, it’s still expected for it to be monetized. It will still be a new opportunity to increase ad revenue and expand reach especially with the younger generation. She believes that with time, more and more advertisers will give WhatsApp a try with test campaigns and its success.

Allocation of Ad Budgets

CEO of Socialbakers agreed with DeFazio in the need to test these ad opportunities first and evaluate. These will then drive the major decision if they will shift their ad budgets into WhatsApp ads.

The smart move in Whatsapp, according to Yuval Ben-Itzhak, is to create ads that are significant and personalized. It will be almost as if one is chatting with friends. It’s going to be a whirlwind…

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