Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales

Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales

Setting expectations from the start is vital to a smooth and successful transaction. It's during the process of setting expectations that true professionals talk through the closing of the transaction and make the first ask for a review. The script is simple and goes something like this: "My promise is to provide you with professional and caring service and make the life insurance buying process as easy as possible. Be sure to remind your customers when you've closed the transaction of their promise to leave a review. No one likes going back on one's commitment, and this is a great way to ensure your customers follow through on theirs. For those doing business face-to-face with clients, asking for the review at multiple phases throughout a transaction may seem easier than those who never actually meet their customers. Ask five-star reviewers to cross-post their reviews. If you really want to be known as a five-star service provider, then there's still one more ask to make. It's important to get additional reviews on websites such as Google, Yelp, Facebook and the Better Business Bureau. Only ask your customers to leave reviews on sites that future customers will be using to evaluate you and your company.

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You can’t afford to not get reviews from every client you serve.

Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales

Opinions expressed by Entrepreneur contributors are their own.

It’s no secret reviews are the lifeblood of getting more business. Reviews and ratings have been instrumental to me and my career for years.

Everyone knows reviews are important; so then why do so few actually take the time to create a strategy to capture the reviews consistently? If you work in any local or service-focused business, you can’t afford to not get reviews from every client you serve. And if your business sells products online, you’ve got to ensure every place your product is sold has high-quality reviews.

Here are five best practices for getting more reviews now:

1. Ask for the review early.

Setting expectations from the start is vital to a smooth and successful transaction. Realtors set the expectation of the sales process when meeting with sellers. Insurance brokers set expectations of how quickly policies issue. Doctors set expectations of when test results get back.

It’s during the process of setting expectations that true professionals talk through the closing of the transaction and make the first ask for a review. Before the transaction even takes place, professionals will ask for the customer’s commitment to providing a review or testimonial.

The script is simple and goes something like this: “My promise is to provide you with professional and caring service and make the life insurance buying process as easy as possible. I ask that after we get you your policy, you write an honest review of the services I’ve provided. Would you be willing to do that?”

Be sure to remind your customers when you’ve closed the transaction of their promise to leave a review. No one likes going back on one’s commitment, and this is a great way to ensure your customers follow through on theirs.

2. Ensure satisfaction every step of the way.

You just learned that it’s important to ask for the review early. Ask early and hope they write the review?

No way!

During the process of your transaction, there may be several stages. For an example, we’ll keep it simple. Let’s say it goes something like this:

  1. Order placed
  2. Delivery procedure
  3. Successful delivery
  4. Process concludes

In this example, there are four opportunities to get feedback directly from the customer and to ask for that review. Here are a few short scripts you can use for each of those stages:

  1. “And when we get your insurance set up, the last thing I’ll need from you is to leave a review. Can you do that for me?”
  2. “We’ve got…

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