YouTube Mobile Live Streaming: This Week in Social Media. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. Pinterest Adds New Visual Discovery Tools: Pinterest introduced three new visual discovery tools “that turn any image into an entry point to finding more ideas” and make it “easier than ever to find ideas across Pinterest and from the world around you.” These new tools include Lens, which uses your phone’s camera to take a photo of an object and search Pinterest for related items that might interest you. Pinterest Lens is currently being beta tested on iOS and Android. However, LinkedIn plans to add the option to turn off comments on all posts “soon.” LinkedIn publishers can now also report, flag, or hide abusive or offensive comments on their LinkedIn articles. YouTube now lets you double-tap on videos to skip ahead or go back 10 seconds https://t.co/slraAOhGKk pic.twitter.com/79RHpgDsy4 Facebook Updates Policies, Resources, and Tools for Combating Discrimination in Advertising: In November, Facebook scaled back marketers’ ability to exclude ad viewers based on “ethnic affinity” when promoting “industries that have a history of racial discrimination” such as housing, employment, or credit opportunities. Facebook can now replace your weather app https://t.co/x8oakLCKib by @sarahintampa Facebook Rolls Out Community Help: Facebook expanded Safety Check to include Community Help, a new tool that allows users to “find and give help and message others directly to connect after a crisis.” The Facebook Newsroom site states that Community Help posts can be viewed by category and location, which makes it easier for people to find the help they need. Here’s an update on some changes we’re introducing today: https://t.co/RFRMIczsFf Creative Commons Beta Tests New Photo Search: Creative Commons is beta testing a new feature that allows users to “search across a variety of open content through a single interface… by license type, title, creator, tags, collection, and type of institution” and offers easy “one-click attribution” with pre-formatted copy. @ev officially announces @Medium will launch subscriptions in Q1 2017 @upfrontsummit pic.twitter.com/lWyOO875K4 Some Interesting Studies to Note: The Effects of Firm-generated Content in Social Media on Customer Behavior: A new study published in the Journal of Marketing examines the effects social media content has on consumer spending, cross-buying, and profitability.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube began testing this new feature last June with a select group of creators.
YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. A complete list of the eligibility requirements for Super Chat and the countries where it’s currently available can be found on the YouTube Help page.
Pinterest Adds New Visual Discovery Tools: Pinterest introduced three new visual discovery tools “that turn any image into an entry point to finding more ideas” and make it “easier than ever to find ideas across Pinterest and from the world around you.” These new tools include Lens, which uses your phone’s camera to take a photo of an object and search Pinterest for related items that might interest you. Not only will Lens find “visually similar” items if you point your camera to specific items such as sneakers, it will also return outfit ideas with similar sneaker styles. Lens will also “find ideas related to constellations, galaxies and UFOs” if you point your camera to the night sky. Pinterest Lens is currently being beta tested on iOS and Android.
Pinterest also rolled out two new buttons, Shop the Look and Instant Ideas. The Shop the Look button is found on home and fashion pins and offers users “a new way to shop and buy products you see inside Pins.” This new feature uses a combination of computer vision technology and human curation to surface a variety of related products and styles that users can buy on Pinterest with just one tap. The Instant Ideas button can be found on pins in the home feed and presents users with additional personalized pin recommendations in real time. The more frequently a user taps on one of these pins, the more refined and customized all future recommendations will be. Pinterest’s new Shop the Look and Instant Ideas buttons are available now on iOS, Android, and the web.
LinkedIn Adds Option to Disable Comments on Long-form Articles: LinkedIn now allows publishers to directly manage comments on individual published articles on LinkedIn “at any time.” LinkedIn’s company blog states that this option is currently only available for long-form articles on the site. However, LinkedIn plans to add the option to turn off comments on all posts “soon.” LinkedIn publishers can now also report, flag, or hide abusive or offensive comments on their LinkedIn articles. Users have been able to report posts in the past. This is the first time specific comments can be reported.
Our Take on Top News This Week
In this week’s show from Friday, February 10, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include details from Snap Inc.’s IPO disclosure (4:17), the rollout of YouTube’s SuperChat and mobile live streaming (8:15), and Pinterest’s new visual discovery tools (22:40). Subscribe to future shows here.
More News to Note
YouTube Glitch Falsely Drops Channel Subscriber Numbers: The Next Web reports that “YouTube has been affected by a massive glitch which is causing channels to lose huge chunks of subscribers in a matter…
COMMENTS