Author: Jonny Rosen / Source: Business 2 Community Social media continues to be a powerful way for brands to reach their audiences. They
Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build customer loyalty, and to increase sales.
But just having a presence on social media is not enough to do any of that. You need to create a thoughtful social media marketing strategy that incorporates the latest best practices so you can maximize your results.
Here are a few tips for doing that:
Identify Your Goals
This should be step #1 in any marketing strategy. You can’t know what tactics to use if you don’t know what you’re trying to accomplish.
You must identify your goals, and you must be specific. Your goal shouldn’t be “get more followers,” but rather “get 1,000 more followers in the next month” or “increase brand exposure 30 percent this quarter.”
Your goal should also be measurable. So if your goal is “create more positive brand associations,” you have to have a way to determine if you’ve met that goal. You might look at the number of reviews you get or the number of positive brand mentions. Whatever you decide, you must choose a way to specifically measure your goal to determine if you’ve been successful.
Research the Competition
The competition provides a wealth of data that can improve your marketing strategy.
To start, you should be researching your competition to find out what those brands are doing to reach their audiences. What social networks are they on? How frequently are they posting? What kind of posts are they sharing? How many followers do they have? From where are they getting brand mentions?
With intensive research, you can identify the strategies that are having the most success with your target audience and then you can try to replicate them on your own channels.
You also need to research your competition to find…
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