The REAL Reasons Why Video Marketing Is Too Big To Ignore

The REAL Reasons Why Video Marketing Is Too Big To Ignore

But you may be asking yourself a few questions like why video marketing has become so popular, and if this is merely a trend or a sustainable marketing strategy. Vidyard, which specializes in video-related marketing, crunched some eye-opening and informative numbers for video marketing in 2017, including: 71% of marketing professionals said that video conversion rates are higher than other types of marketing methods. 56% of all videos in 2017 were less than two minutes Videos that were 90 seconds or shorter had an average retention rate of 53% compared to videos that were 30 minutes or longer, which averaged a 10% retention rate. 35% of companies now use video analytics to determine ROI The most common types of video marketing content include, testimonials, how-to videos, and product demos. Second, businesses provide value in video content by answering a question (Q&As), solving a problem (how-to videos), and fulfilling a need or a want (product demos). Last, companies using video analytics are able to track and measure the effectiveness of their video marketing campaigns. Marketing isn’t very useful if you don’t have tangible ways of measuring the impact of your methods, and businesses that use video analytics are much more likely to report that their ROI is trending upward. Tell a Story Video marketing gives you the opportunity to personalize your content in a more compelling way than written content. You could post a short video that shows a child playing, having fun and doing what normal children are doing, and have a narrator explain that just months before the video was shot, that same child was near death before your organization stepped in. There are several ways that you can include CTAs on your video content that can help engage your audience, including: Previews – Create short-form video content that previews a longer piece of content, and create a CTA that viewers can click to read the long form content.

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If you spend any time following the major trends in digital marketing, you’re probably aware that video marketing has become the hot topic of conversation. Sure, video has always been an important part of an overall marketing strategy, but it’s fast becoming the most powerful method of attracting prospects, and converting them into long-term customers.

But you may be asking yourself a few questions like why video marketing has become so popular, and if this is merely a trend or a sustainable marketing strategy.

Let’s try to answer those questions by analyzing some important numbers from 2017, and two things you should be doing right now in your video marketing to help boost your company’s bottom line.

The Numbers Don’t Lie

The Numbers Don’t Lie

Statistics can sometimes make your eyes glaze over, right? But when you check out some of these video marketing numbers, you’ll probably run for the nearest computer to get started on creating your new video content.

Vidyard, which specializes in video-related marketing, crunched some eye-opening and informative numbers for video marketing in 2017, including:

  • 71% of marketing professionals said that video conversion rates are higher than other types of marketing methods.
  • 56% of all videos in 2017 were less than two minutes
  • Videos that were 90 seconds or shorter had an average retention rate of 53% compared to videos that were 30 minutes or longer, which averaged a 10% retention rate.
  • Retention rates for personalized videos are 35% higher than for videos that aren’t personalized.
  • 35% of companies now use video analytics to determine ROI
  • The most common types of video marketing content include, testimonials, how-to videos, and product demos.
  • Videos are most commonly posted on social media platforms and company websites
  • 86% of people watch videos on mobile devices.
  • 49% of videos are produced by a company’s in-house staff

What do these numbers tell us?

First, short-form or ‘snackable’ videos are gaining popularity. These are videos two minutes or shorter that your audience can consume really quickly and still feel like they received something of value.

Second, businesses provide value in video content by answering a question (Q&As), solving a problem (how-to videos), and fulfilling a need or a want (product demos).

Third, video content must be optimized for mobile devices without losing image quality, font size or download speed.

Last, companies using video analytics are able to track and measure the effectiveness of their video marketing campaigns.

Marketing isn’t very useful if you don’t have tangible…

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