How to select the right social media site for marketing your business. Establishing a strong identity on social media sites increases your brand’s credibility and reach, thereby increasing the number of potential customers. Here's how you should go about identifying which social media site is right for your business: Identify your target demographic Every business has a different target demographic which yields the most customers. For example, Nike Football's customers tend to be young males while a cosmetics company like Lakme has exclusively female customers. Find where your potential customers spend most time Once you've identified your customer base, the next step is to figure out which social media site they spend most of their time on and focus your efforts on building credibility on that site. Image-centric businesses like travel and photography fare much better on Instagram than on Twitter, while business-related content would gain more traction on LinkedIn than on Facebook. Identify your goals and do what works for you The site you select also depends on your goals. Similarly, if sales matter to you more than awareness, stay away from the likes of Snapchat and Twitter and focus more on Facebook. Finding one or two sites that can check off all these criteria is an improbable task. Limited seats left.
In today’s digital world, maintaining a strong social media presence is crucial for any business. Establishing a strong identity on social media sites increases your brand’s credibility and reach, thereby increasing the number of potential customers. But trying to cultivate large audiences and develop the same level of engagement on every social media site is a foolhardy task. You will end up spending substantial time and effort without reaping the expected rewards.
That’s why it’s better to target a specific site, or two, and focus all your efforts into establishing a strong presence there instead of maintaining a sub-par presence on multiple sites. Here’s how you should go about identifying which social media site is right for your business:
Identify your target demographic
Every business has a different target demographic which yields the most customers. For example, Nike Football’s customers tend to be young males while a cosmetics company like Lakme has exclusively female customers. It’s important to establish a niche and then research which demographic is most likely to use or buy your services and products.
Find where your potential customers spend most time
Once you’ve identified your customer base, the next step is to figure out which social media site they spend most of their time on and focus your efforts on building credibility on that site. If your potential customers are over 50 years of…
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