Author: Guest Blogger / Source: AndroidGuys As per a recent survey, over 30% of marketing spending plans has been streamed into TV ads an
As per a recent survey, over 30% of marketing spending plans has been streamed into TV ads and online videos. Where on the one hand, you can see a decline in average revenues derived from these spending. If you set a comparison, the promoters who pick online video marketing spend just around 6% every year as compared to traditional video advertisements. This ratio clearly spells out that video marketing is going to be a big thing of the future, with higher ROIs and greater audience engagement. If you’re into content marketing foray, then it’s time to adapt videos actively in your marketing plan.
Today, you can find several video agencies and even individuals churning out some really compelling content to sway their target audience. GoAnimate, Spiel, etc. are some of the big names that Google will redirect towards you. If you’ve got your own in-house team to create these videos then there’s nothing better than it. But, if you’re looking for professionals and experts from the industry, you might want to hire one of these. The best part about online video marketing is that it’s crisp, concise and clear with its message. It combines the best of both the worlds.
Online videos today have higher generation values in contrast with animated videos or even display ads. This is the reason why installing a video advertisement into your marketing plan appears to work best in getting a watcher’s attention. Despite the fact that they come with added costs with all that animated characters, the repeated use of them on social networking sites and video directories like YouTube helps in making an image of the brand.
Online video marketing is also reliable as it crosses multiple platforms. As individuals can access these video promotions through their desktops and portable workstations as well as by means of cell phones and tablets, these ads capture a wide range of audience. Right from the ones who are high tech savvy to the ones who use their phones to checkout smaller updates. Anybody with a mobile device connected to the Internet can see these advertisements at any location or time. Additionally, the product used to play the videos appears to be good with any stage or working framework like Android, iOS, Windows etc.
The general observation that only young people in their mid-twenties watch online…