In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, decorating and entertaining; so the holiday is the perfect chance to be discovered by swarms of potential customers. This is the perfect time of year to try out some creative and unique marketing ideas that will work for your small business and get people excited to shop with you. Here are five fun Halloween marketing ideas for your small business. Image credit: Astro Doughnuts & Fried Chicken Halloween-ized products Be sure to let customers know about your new Halloween offerings by posting photos on social media that will tempt and convince them to stop by your store before All Hallows’ Eve comes to an end. By holding a fun, gamified online promotion, you can invite shoppers to participate in your Halloween festivities from the comfort of their own homes; and you’ll make shopping on your website an entertaining and rewarding experience. Add some festive flair to your online presence: Let the Halloween spirit take over your social media accounts, like Facebook and Instagram, by posting Halloween-themed images and messages sure to attract many likes and shares from your Halloween-obsessed followers. Drive more holiday shoppers to your website by publishing Halloween-themed content readers will love. Blog post ideas, for instance, could include "Halloween Costume Ideas for Kids," "DIY Halloween Decor Ideas" or "How to Host an Awesome Halloween Party." Hold a Halloween costume contest. If you don’t have a physical business, you can hold a costume contest on social media and still get a ton of engagement.
Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday.
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The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
Related: Even Basic Witches Will Want These 12 Halloween Meals and Deals
Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, decorating and entertaining; so the holiday is the perfect chance to be discovered by swarms of potential customers.
But if you’re worried your business can’t stand up to the big-box stores that spend millions on their Halloween marketing, don’t worry. This is the perfect time of year to try out some creative and unique marketing ideas that will work for your small business and get people excited to shop with you.
Ready for some scary-good inspiration? Here are five fun Halloween marketing ideas for your small business.
Halloween-ize your products.
If your small business doesn’t sell any Halloween-themed products, you might be scratching your head trying to figure out how to get a boost in revenue this holiday season. But even if your business isn’t spooky in the slightest, you can still Halloween-ize your products or position items in a festive way to bring in those trick-or-treat loving shoppers. For instance, if you own a restaurant, offer up themed specialty desserts or drinks; for retail clothing, display some Halloween costume ideas based on your items.
As an example, Astro Doughnuts & Fried Chicken advertises Halloween-inspired mini doughnuts, featuring flavors like pumpkin pie and candied apple to get its customers in the spirit.
Image credit: Astro Doughnuts & Fried Chicken Halloween-ized products
Be sure to let customers know about your new Halloween offerings by posting photos on social media that will tempt and convince them to stop by your store before All Hallows’ Eve comes to an end.
Host an online trick-or-treating promotion.
Boost user engagement and conversions by hosting an online trick-or-treating promotion. By holding a fun, gamified online promotion, you can invite shoppers to participate in your Halloween festivities from the comfort of their own homes; and you’ll make shopping on your website an entertaining and rewarding experience.
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