A Beginners Guide To Social Media Marketing For Small Businesses

A Beginners Guide To Social Media Marketing For Small Businesses

Start By Defining Your Goals It is very important to outline your goal before you begin your social media activity. The goal will help you determine the content of your posts and will serve as a guide in all you do. Importantly it will help you identify success when you achieve it. You have to decide which social media platform you would like to start to engage with, like Facebook, Twitter or Instagram based on what can best support your business goals. Follow A Checklist For Content As a small business, carefully choose and plan your content that helps you stand out and make people remember you. While crafting your content, make it relevant to your audience. You could employ tools to help you do social listening and monitor what people are saying about your brand. To stay on top of your social media plans it's important to review your metric report regularly. Keep track of which social media channels are driving the most traffic, and most relevant traffic to your site which will help determine where you need to invest your time and resources. The swelling user base on social media platforms make it almost mandatory for any business to make it an active part of their marketing efforts.

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A Toolkit for Social Media Engagement

Rapidly increasing mobile penetration in India, coupled with the proliferation of low-cost handsets, is continuing to boost the users and their usage on social networking sites such as Facebook, LinkedIn, Instagram and Twitter. According to a report by the Internet and Mobile Association of India (IAMAI), 66 per cent of the 180 million Internet users in urban India regularly access social media platforms. For an effective digital marketing strategy, you need to ensure that you link your social presence to your business website, which will advance your overall business presence online.

Users on social media platforms offer businesses, a huge potential to engage customers and prospects to directly market their products and services.

Connecting with this large audience can be overwhelming no doubt, especially for SMBs with limited resources and time. These tips can help you start using social media and maneuver your way to establishing and building your brand.

Start By Defining Your Goals
It is very important to outline your goal before you begin your social media activity. The goal will help you determine the content of your posts and will serve as a guide in all you do. Importantly it will help you identify success when you achieve it.

Goals vary by business, for example: increasing brand awareness, retaining customers and increasing sales. To maintain focus, it is best to identify your top two goals in order to start.

Decide What Platform Is Important For ‘Your’ Brand
With so many social media platforms, it’s easy to be lost or be present everywhere, which will only dilute your time and resources. You have to decide which social media platform you would like to start to engage with, like Facebook, Twitter or…

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