With 63% of consumers saying that they’ll look up a product or brand on social media before making a purchase, it’s important to build social proof across your social media channels. Let Fans Post Reviews to Your Facebook Page Facebook makes it easy to showcase customer reviews on your business page because the feature is already built in. Many businesses use reviews in their ads to build social proof and influence purchases. You can incorporate customer reviews in your social media ads. For example, the Dropbox post below helps the company build social proof in two ways: It highlights how many people are already using Dropbox’s service. Emphasizing customer numbers in your social media posts can help you build social proof. Once you have the verified blue badge, you’re far more likely to build trust with people who are researching your products and services on your page. The blue verified badge on Logitech’s Facebook page helps build trust with page visitors. #5: Highlight Your Customer Service Track Record As much as we’d love to impress every customer we have, there are times when customers have complaints or need help, and social media is the perfect tool for them to voice their concerns. How does your business build social proof?
Do you want to build trust and influence on social media?
Wondering how to tap into social proof?
Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business.
In this article, you’ll discover five ways to use social proof on social media.
Why Social Proof Is Important
Social proof is not a new concept. From a psychological perspective, we’re naturally inclined to do what the majority is doing because we want to conform. The theory goes that the more other people are doing something, the more worthwhile we believe it to be.
This is why including social proof as part of your marketing can help you build trust and influence with your target audience. With 63% of consumers saying that they’ll look up a product or brand on social media before making a purchase, it’s important to build social proof across your social media channels.
Here are five ways to start using social proof on social media.
#1: Share Customer Reviews and Testimonials
One of the best ways to reinforce social proof is to include customer reviews and testimonials on your social channels so visitors instantly see them when they land on your profile.
Incorporate Reviews in Your Posts
As marketers, we already know that people prefer visuals to text, which makes Instagram a great platform to showcase reviews. On his Instagram account, fitness guru thebodycoach features daily testimonials from clients who have used his program.
He includes before and after shots, as well as the client’s review, which helps reinforce the credibility of his fitness and nutrition plan.
This tactic can work for businesses in any industry. Next time you get a great review from a customer, transform that text into an enticing image using a design tool like Canva and watch the impact on your Instagram presence.
Let Fans Post Reviews to Your Facebook Page
Facebook makes it easy to showcase customer reviews on your business page because the feature is already built in. To activate it for your page, go to your settings and select the Allow Visitors to Review This Page option.
Visitors to the Nature Valley Facebook page are welcomed with glowing reviews from customers who have tried the company’s products.
Use Reviews in Retargeting Ads
Running retargeting ad campaigns across social media can help you pull in followers who have already shown an interest in your business. The idea is that once visitors land on your site or research your product, you can then target them with an ad to encourage them to come back to you.
Many businesses use reviews in their ads to build social proof and influence purchases. For example, Pawstruck.com often features reviews in their sponsored posts.
Next time you run retargeting ads, A/B test your normal campaign versus your review campaign to see if including reviews makes a difference to your ROI.
#2: Emphasize Customer Numbers
When prospects research your company and products online, they may be wondering how many other consumers trust your product or service. Highlighting the number of customers you already have helps offer people assurance that you’re a trusted company.
For example, the Dropbox post below helps the company build...