12 Steps to a Strategic Social Campaign This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work with our clients on their social media strategies. Now that you’ve identified your audience, it’s time to learn about them. Research influencers. Identify social media platforms used by buyer persona. What kind of social media platform does your buyer use? Time for a little competitive research. Create a content bank. As you create content, be sure you’re organizing and housing it in a way that keeps it accessible for everyone on the team that needs to be able to find it. You’ll also need to learn what social media marketing, magic tricks, and pro wrestling have in common. Automation is a part of every good social strategy.
Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation.
12 Steps to a Strategic Social Campaign
This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work with our clients on their social media strategies. (Thanks to SocialMediaMarketo for providing the great infographic.)
- Define target audience. We never want to assume we know who an audience is. Always, always research. Maybe your instincts will be confirmed; maybe you’ll learn something new. Either way, you start with the data to back up your efforts. Google AdWords and Alexa (the website traffic site – not the Amazon device) are great tools to begin with.
- Research buyer persona. Now that you’ve identified your audience, it’s time to learn about them. Where does this demographic go for information? Entertainment? Advice?
- Research influencers. Who are the influencers in your sector? Do you know how to partner with them? Did you know that partnering with a “non-celebrity” could be significantly more effective than reaching for a big celebrity partnership?
- Identify social media platforms used by buyer persona. What kind of social media platform does your buyer use? Again, this is more demographic work. However, it’s essential to get these early stages right before creating content.
- Look at your…
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