Build Your Social Media Strategy On The Age-old Principle: Less Is More

Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. Since brands create personalized content, people know who to share the content with. Moreover, the feedback may give you an opportunity to change the content before you select the medium. Therefore, marketers need to create unique content for each channel. Each social media channel has its own character; content creators should understand the personality and profile of users using the media. Tell Compelling Stories From time immemorial, people are interested in stories. They create several stories to promote a single story. The purpose of creating stories to market a movie is to bring viewers to the multiplex cinema. Publishing behind-the-door glimpses can be a great marketing strategy for start-ups. Use the best social media management tools so that you can change your strategy for the next campaign.

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Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. No matter what the size of your budget is one has to assign a chunk to the social media promotions. Recent presidential elections in the USA have seen excessive use of social media channels; so much so that political pundits believe that social media have played pivotal role in Donald Trump’s victory in the elections.

Reason behind this extensive use of social media is its ability to influence users, who consume content in different formats. They watch videos, listen to speeches & anecdotes, read interesting stories, see pictures and photos etc. Behind all this is personalized content.

The changing dynamics of the game have also changed the way people consume content. This has forced marketers to generate content in a different way altogether.

One-to-one communication has seen a steep rise; people have begun to share stories with their peers on small screens of smartphones and tablets. They are no longer interested in sharing stuff on their timeline for general viewership. Since brands create personalized content, people know who to share the content with. If audience find anything funny on politics, they know this audio/visual content should be shared with a group of people interested in political events.

Among all this razzmatazz, one thing remains common: less is more. The minimalist approach is applicable to your social media campaigns. If you are posting 8-10 posts per day and not able to generate enough awareness for a product, service or your brand, you should stop this activity and need to run a reality check.

Where does your social media strategy stand today?

This is the first job of any social media manager or the owner (if you are running a small business and cannot afford to hire any expert). Remember that you need to make the most of the medium. You have got huge audience, who are…

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