We love when brand marketers join us at #CMWorld, especially with so many in sessions learning from each other or in the expo hall or a networking event spending time together. When Mike Stiles attended Content Marketing World 2016, he was Manager Enterprise Content Strategy with InterContinental Hotels Group.
Returning for a second year, we’re thrilled that Mike was able to join us. And as we’ve mentioned previously, our caliber of marketers at CMWorld goes well beyond our speakers; our attendees have great backgrounds, amazing current roles, and bring much talent and perspective to the event. Mike is a great example of this, and we look forward to you learning more about him.
You can find Mike online via LinkedIn or Twitter.
Name: Mike Stiles
Title: Partner
Company: Valverde & Stiles
What brought you to CMWorld 2016? How many years does this make for you?
This is my second year and I always love coming to CMWorld to “take the temperature” for the level of acceptance of content marketing by senior leadership. This year was especially compelling because of Joe’s honesty that we’ve been at this for years now, but C-suites remain slow to see the value. Without that, it’s hard to get to the level of commitment Joe called for and truly prove the case once and for all that it’s a necessary shift away from push advertising.
How did your career lead you to content marketing?
I was a TV news anchor and reporter, then hosted radio morning shows in several great markets like Atlanta, Austin, Raleigh and Cincinnati. I saw very early on that everything we instinctively knew how to do and learned how to do as traditional media entertainers and informers now applied in the brand marketing world. That’s where the entertainers and journalists should be getting recruited most right now.
If you switched careers today, what would you be doing?
Something as far away from technology as possible…if that’s possible. It’s funny, after you really immerse yourself in everything technology can do and comprehend where it’s taking us, the human part of you starts increasingly yearning for things more…
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