Lead Generation Landing Page Benchmarks and Top Content Tactics

Lead Generation Landing Page Benchmarks and Top Content Tactics

Author: Ayaz Nanji / Source: MarketingProfs Lead generation landing pages that are short and use simple language have significantly high

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Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

The report was based on analysis of 74.5 million 4Q16 visits to more than 64,000 lead generation landing pages created by Unbounce customers in 10 industries (travel, real estate, business consulting, business services, credit/lending, health, higher education, home improvement, legal, and vocational studies/job training).

The median conversion rate for landing pages written at a sixth-grade language level (measured using the Flesch readability test) is nearly double that of pages written at a…

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