Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Before you create a YouTube channel and start producing videos for your business, take some time to really focus on what the objective of your company’s YouTube channel will be. Help existing customers better use your products by showcasing ways to use them that customers might not have thought of, and by sharing ways your customers can save time and money, and simplify their lives by using your product. Expand and enhance your company’s product or customer support. Answer common customer questions related to your products using a video format that will reduce the number of customer service-related calls or emails your company receives. Someone could watch a video, click on an embedded link, and then place an order from your company’s website, or call a toll-free order line, for example. Offer a “behind-the-scenes” look at your company, allowing you to tell your company’s story, “humanize” your company, share your company philosophy, and discuss ways your company is superior to your competition. Once you know what the benefits of your YouTube channel and content will be for your company, focus carefully on the benefits your content will offer to your audience. The message you develop should be carefully crafted for your audience and be short, memorable, and easily understandable. Once you have brainstormed your core message and the goal(s) for your YouTube online presence, start thinking about all the ways you can present that message via your YouTube videos, again focusing on originality, memorability, and consistency. Think about how you’ll rally your viewers to do whatever it is you’d like them to do.
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
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The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
Before you create a YouTube channel and start producing videos for your business, take some time to really focus on what the objective of your company’s YouTube channel will be.
Why do you want to create video-based content in the first place? In other words, what do you want your company to get out of it? Possible answers might be:
- Boost your company’s brand awareness and enhance its credibility.
- Share details about your company and what it offers with a local, regional, national, or international audience.
- Introduce details about a new product or service.
- Advertise an existing product or service.
- Better educate customers about your company and its products.
- Help existing customers better use your products by showcasing ways to use them that customers might not have thought of, and by sharing ways your customers can save time and money, and simplify their lives by using your product.
- Generate new leads for your sales team.
- Teach potential customers about the benefits of your product(s) or service(s) by offering video-based product demonstrations, comparisons, and unboxing-type videos, and explain how to best use them through demonstrations, thus helping to remove buyer objections.
- Share customer endorsements or testimonials from existing customers with potential customers.
- Expand and enhance your company’s product or customer support.
- Answer common customer questions related to your products using a video format that will reduce the number of customer service-related calls or emails your company receives.
- Compare your product/service with what the competition offers.
- Provide support for real-world or online-based retail promotions or contests.
- Broadcast and stream an event live over YouTube, or share recorded highlights…
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