Here are a few of the features we took into consideration when making our decision between Shopify and Magento. Furthermore, more than 35 percent of consumers begin their purchase through Google, so it’s no wonder why great SEO integration can make or break a business. Magento Community Edition is 100 percent free. Shopify has a few different pricing options for businesses. Likewise, the price of hosting your site is included in your Shopify subscription. There exists a decent theme marketplace but, unfortunately, many of the themes aren’t quality-controlled so using one could be dicey. Some are free but most of Magento’s themes will cost anywhere between $50 and $300. Support As a business, we pride ourselves on always being available to our clients, and when we were looking for a platform, we wanted the same customer service made available to us. To be fair, Magento has a dedicated community support forum full of knowledgeable and helpful developers. Shopify’s customer support is unmatched.
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Just a few years ago, it was virtually unheard of for an ecommerce site to use anything but Magento for their shopping platform needs. Certainly a platform like Shopify wouldn’t have been in the running for what most considered a “top-tier ecommerce platform.” Slowly but surely, though, these sentiments have begun to change and, in ever increasing numbers, marketers and business owners have begun to look to Shopify instead of Magento. Amazingly, in June of 2016, Shopify overtook Magento in terms of Google trends.
In fact, we here at Group 8A had one of our biggest months ever using Shopify and have been exceedingly satisfied with our choice of platform. Although, the decision did not come easy and we had to look at many different factors to determine which platform would best suit our needs.
Here are a few of the features we took into consideration when making our decision between Shopify and Magento.
Ease of SEO
It might seem counterintuitive when there are so many other aspects to take into consideration, but for a business like ours that exists in an increasingly competitive marketplace, SEO is key (read: king). Furthermore, more than 35 percent of consumers begin their purchase through Google, so it’s no wonder why great SEO integration can make or break a business.
To be fair, both platforms easily allow the imbedding of page URLS, meta-descriptions, page titles, independent links, etc., which will allow your business to tailor your text to help boost the presence of a page or a site and with it your search engine rankings. But only Shopify has Traffic Control, a handy app that allows you to manage redirects so you don’t lose traffic or SEO rankings after migration. An app like this is absolutely imperative if you’re considering changing platforms.
Of course, Magento being open source, the SEO option could be unlimited if you have the technical know-how. If not, you might end up…
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