#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week. This week's 'Skim: LinkedIn released a suite of new tools to help brands and other users customize notifications and keep their focus on only the important bits; Facebook rolls out ads globally within its Messenger app, and it moves another step closer to publisher Instant Article subscriptions; why marketers should pay attention to Snapchat's new Snap Map; how to generate B2B leads with LinkedIn's Sponsored InMail; why your business should prepare for emoji search; how social media is changing our eating habits; and much more... Twitter, Instagram, Google, YouTube, and WhatsApp have all added the ability for users to search via emoji. Facebook plans publisher-led Instant Articles subscriptions Facebook readies to shake up the publishing world once again: By the end of the year, users should be able to pay Facebook to subscribe to a batch of publishers' Instant Articles content. Facebook testing cover photo Page descriptions on desktop The social network is testing a way for page managers to add 100-character long descriptions to their cover photos, providing a new way for brands to communicate with followers on the platform. The feature is only a test for now. A recent report from benchmarking firm L2 Inc. shows Instagram killing the video engagement game, coming in at a 16% engagement rate in the first quarter of 2017 compared with Facebook's 1.5% and YouTube's 0.3%. YouTube's and Instagram's 14.8 million and 5.2 million views, respectively, were second and third. WhatsApp readies recall feature for primetime If you're using WhatsApp to communicate with your customers, whether for customer service or special offers and deals, an important new capability is likely on the horizon. The social messaging app is reportedly ready to roll out a new message recall feature in its next major update.

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This week’s ‘Skim: LinkedIn released a suite of new tools to help brands and other users customize notifications and keep their focus on only the important bits; Facebook rolls out ads globally within its Messenger app, and it moves another step closer to publisher Instant Article subscriptions; why marketers should pay attention to Snapchat’s new Snap Map; how to generate B2B leads with LinkedIn’s Sponsored InMail; why your business should prepare for emoji search; how social media is changing our eating habits; and much more…

Skim for the latest and craziest bits of the social media world!

1. LinkedIn notifications get new features, customization

Marketers will be happy to see a suite of new customization options and features for notifications on LinkedIn, starting with the ability to mute or turn off notifications and unfollow specific connections’ notifications without those connections knowing you’ve done so.

A new Daily Rundown notification will compile the day’s most important headlines, and a new weekly notification will let users gain insights into how many people came across their profile via LinkedIn search.

All these additions should help your brand stay on top of its most important leads, and reduce the background noise your social media marketers might have to deal with.

2. Facebook rolls out ads in Messenger globally

The world’s biggest social network announced on Tuesday that it’s globally expanding what it calls Home Tab Ads within the Messenger mobile application, a new ad format that places sponsored ads between the conversations listed on users’ Messenger home screens.

Facebook tested the new product in Australia and Thailand in January, and it now appears to be pleased enough with the results to move forward with worldwide expansion. The move comes as the social network continues to grow its revenues, which hit $7.9 billion in the first quarter of 2017.

3. Emoji search is coming, and here’s why you shouldn’t ignore it

Why type “restaurants” into Yelp and then scan through the list to find a BBQ joint that serves pork when one can search for an eatery nearby that serves it simply by using the pig emoji? With 96% of 18-34-year-old smartphone users in the US using emojis, more brands are jumping on emoji search, and it’ll probably only get bigger.

Twitter, Instagram, Google, YouTube, and WhatsApp have all added the ability for users to search via emoji.

Although the technology to provide highly accurate results is still a work in progress, brands are likely to continue playing to give users a fun new way to express themselves.

Looking for inspiration? Check out how Kayak and other brands have already ventured into the emoji-search abyss.

4. Facebook plans publisher-led Instant Articles subscriptions

Facebook readies to shake up the publishing world once again: By the end of the year, users should be able to pay Facebook to subscribe to a batch of publishers’ Instant Articles content.

Though publisher pay models differ, Facebook’s plan seems to support metered paywall and freemium ones, meaning users will either be forced to subscribe after viewing a certain number of Instant Articles from a given publisher or have free access only to a basic package.

What’s still undecided, though? How…

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