Before you can create a video lookalike audience, you first need to create a custom video audience, which will be the source audience for the lookalike. Build a Video Lookalike Audience Now you’re ready to create your video lookalike audience. As with video lookalike audiences, first you’ll need a custom email audience of your subscribers/customers before you can create an email-based lookalike audience. Create a Custom Email Audience Navigate to the Audiences dashboard, click Create Audience, and select Custom Audience from the drop-down menu. Build an Email Lookalike Audience In the Create a Lookalike Audience box that opens, you’ll see your custom email audience in the Source field. As with video and email lookalike audiences, you need to create the source audience first. Create a Website Custom Audience for Conversions In the Audiences dashboard in your Facebook Ads Manager, click Create Audience and select Custom Audience from the drop-down menu. Build a Conversion Lookalike Audience Now navigate to the Audiences dashboard, click Create Audience, and select Lookalike Audience from the drop-down menu. In the Create a Lookalike Audience box, choose your website custom audience from the Source drop-down list. Then choose your target country and select your audience size.
Do you want to reach more consumers with your Facebook ads?
Looking for creative ways to reach more people like your ideal customers?
Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you.
In this article, you’ll discover how to use Facebook lookalike audiences to successfully scale your ad targeting.
What Are Facebook Lookalike Audiences?
Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. They’re currently the most effective Facebook targeting tool to find your ideal customer.
At the core of all lookalike audiences is a source audience upon which you build a lookalike audience. Facebook takes all of the data points of your source audience and finds new, similar people using a set percentage sample (which you specify) of the population in your chosen country.
Unlike interest-based targeting, lookalike audiences allow you to create the source audience, giving you more control. As a result, you end up with better-quality audiences because you can find new audiences that are almost identical to your existing ones.
Lookalike audiences are best used to target new cold audiences at the top of your sales funnel. For example, you could run top-of-funnel content campaigns to all of the lookalike audiences you build. This would start to warm them up as you take them from the top of the funnel to the bottom.
Now let’s look at how to create four types of lookalike audiences.
#1: Create a Video Lookalike Audience
Facebook users watch 100 million hours of video on the platform every day, so it should come as no surprise that video is Facebook’s best-performing content.
Video allows you to build brand recognition and trust with your target audience quickly. If you’re running a video-based content strategy and want to scale your campaigns to reach more people, lookalike audiences let you find new people based on those who’ve already watched your videos.
Before you can create a video lookalike audience, you first need to create a custom video audience, which will be the source audience for the lookalike.
Create a Custom Video Audience
Custom video audiences allow you to segment your viewers based on what videos they’ve watched and their level of engagement.
Under Assets, click Audiences.
Next click Create Audience and select Custom Audience from the drop-down menu.
In the pop-up box that appears, you’ll see four custom audience options. Select Engagement on Facebook.
Next select Video.
You’ll see the box where you create your custom video audience. Select your engagement criteria from the Engagement drop-down list and choose the videos from which you want to build your audience.
Define the time period, give your audience a name, and click Create Audience.
You can create an audience for all video views at every engagement level: 3 seconds, 10 seconds, 25%, 50%, 75%, and 95%. To create each one, repeat the process outlined above for the different engagement options.
Build a Video Lookalike Audience
Now you’re ready to create your video lookalike audience. Navigate to the Audiences dashboard in your Ads Manager just like you did when you created the custom video audience. Then click Create Audience and select Lookalike Audience from the drop-down menu.
In the Create a Lookalike Audience box, you’ll see three fields: Source, Country, and Audience Size. For the source, select the custom video audience you created in the previous step.
Next choose your country. This is typically the country in which the majority of your source audience is located. For example, if you…