The Official Roadmap To Influencer Marketing

Author: Steven Tulman / Source: Business 2 Community Influencer Marketing Roadmap Influencer marketing has shown a significant increase

Author: Steven Tulman / Source: Business 2 Community

Influencer marketing has shown a significant increase compared to other types of marketing today. The rise of social media is impacting the way brands choose to market themselves. The following are 12 steps that companies should follow in order to successfully carry out an influencer marketing campaign.

The Official Roadmap to Influencer Marketing

STEP 1: ESTABLISH BUDGET, TARGET AUDIENCE, GOALS & KPI’s

The first step I always recommend when beginning to plan an influencer marketing strategy is to determine your budget, identify your target audience, set specific and realistic goals, and establish key performance indicators that will help you analyze how successful you were at achieving your objectives (KPI’s). KPI’s include conversion (sales, email signups, etc.), views, impressions, shares, comments, audience reach, engagement rates, increase in followers, and more.

STEP 2: IDENTIFY THE RIGHT SOCIAL MEDIA CHANNELS

Not all social media channels are created and used equally. You need to establish which social media platforms best represent your brand and most effectively engage your target audience. Different social media platforms are used by different demographics, and have varying levels of audience engagement for certain types of content. Twitter for example, is ideal for news style, up to the minute reporting, where Instagram is ideal for visually engagement content that stimulates emotion. It is important to understand the type of content you will be delivering and what social media channels are best suited for that type of content.

STEP 3: CREATE & FOLLOW A CONTENT SCHEDULE

Just like taking a long-distance road trip without a map or GPS, your influencer marketing campaign will get lost and you will be less likely to achieve the results you seek without a clear and concise content calendar. Your content calendar should contains all necessary information about the type of content your influencers will be posting, the specific days and times you would like to have content distributed, and the specific platforms that each piece of content needs to be shared on.