Social Media Examiner’s 2017 Social Media Marketing Industry Report found that 85% of marketers make sure visual effects have a significant role in their efforts. In a time when people are exposed to more brand messaging than we ever thought was possible, businesses and organizations need to do everything they can to make their content stand out. People these days need to be wowed. Since video content is shared 1200% more than pictures or text posts, these clips are mega-engagement drivers that people can’t seem to get enough of. Charity Water – Journey episodes While many non-profits know how to tug at the audience’s heartstrings, Charity Water uses visual storytelling to get everyone invested in the organization. Charity Water’s goal is to bring clean water to remote villages in third world countries, and they’ve completed nearly 25,000 projects so far. National Geographic is a brand that understands that spectacular storytelling these days is a task that involves many factors. At the end of the day, no one does visual storytelling like National Geographic. Over to you The concept of visual storytelling is at an exciting time in its evolution. Mark has been writing about cutting edge web marketing and development strategies online for the last 5 years.
Visual storytelling can do much more than just boost web traffic. It can be a huge factor in increasing the number of eyeballs on your brand in general. Incorporating this concept into marketing is a trend that is showing no signs of slowing down and social media has only added fuel to the fire.
Social Media Examiner’s 2017 Social Media Marketing Industry Report found that 85% of marketers make sure visual effects have a significant role in their efforts.
In a time when people are exposed to more brand messaging than we ever thought was possible, businesses and organizations need to do everything they can to make their content stand out. People these days need to be wowed. Storytelling is by far the most compelling way to accomplish this.
In this regard, there are some brands that have gone above and beyond in creating powerful stories that stick with people forever. The messaging has established an “it” factor that simply cannot be replicated. Here are some examples of how certain brands are encompassing this concept perfectly.
1. The Outbound Collective – Story-linked Instagram posts
While travel blogs are nearly a dime a dozen these days, the Outbound Collective discovered a truly unique way to share their stories with their fans. Their Instagram feed doesn’t only feature pictures aimed at stirring up wanderlust; each photo has a story and a link to a blog post that includes details and descriptions of each location and traveler.
Each post dives deep into the story behind the individual traveler and opens up a platform for them to share their experiences. From tips for safe traveling to naming the top trails, to hiking in countries around the globe, the Outbound Collective has really found a great way to bring their content to life by sharing a story behind each picture.
2. Tasty Videos – DIY food preparation
It’s nearly impossible to go on Facebook these days without seeing at least one Tasty cooking video. The recipe clips are actually owned by Buzzfeed, and the page is on track to be one of the most popular accounts on Facebook, currently with over 90 million followers.
The truly addictive recipe videos make it seem possible for everyone to become a master chef by showing you exactly how it’s done. Since video content is shared 1200% more than pictures or text posts, these clips are mega-engagement drivers that people can’t seem to get enough of.
This type of visual storytelling focuses on short-and-sweet clips that keep the viewer’s attention and provide something valuable. With each video averaging over 165,000 shares, Tasty is proof that…
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